AR/VR

4 technological leaps brands could actually use from CES

4 technological leaps brands could actually use from CES

By Garett Sloane on 01.14.2021

Amp spotlight: Top advertising industry trends to watch in 2021
Ad Age Custom Content

Amp spotlight: Top advertising industry trends to watch in 2021

12.15.20 @ 09:50 AM ET

For virtual draft, NBA sends 30 top prospects the swag to celebrate at home

For virtual draft, NBA sends 30 top prospects the swag to celebrate at home

By Ethan Jakob Craft on 11.18.2020

Google develops AR cars for Volvo and Porsche to market in search

Google develops AR cars for Volvo and Porsche to market in search

By Garett Sloane on 10.15.2020

What Apple's new 5G iPhone 12 means for Verizon, brands and media

What Apple's new 5G iPhone 12 means for Verizon, brands and media

By Garett Sloane on 10.13.2020

Facebook fixes Holocaust denial policy and Disney shakes up media ranks: Tuesday Wake-Up Call

Facebook fixes Holocaust denial policy and Disney shakes up media ranks: Tuesday Wake-Up Call

By Garett Sloane on 10.13.2020

RPA's Jason Sperling heads to Facebook Reality Labs

RPA's Jason Sperling heads to Facebook Reality Labs

By Ann-Christine Diaz on 09.18.2020

Here's what Facebook's new future-facing AR glasses look like

Here's what Facebook's new future-facing AR glasses look like

By Garett Sloane on 09.16.2020

TikTok opens marketing partner program to spark innovation in advertising

TikTok opens marketing partner program to spark innovation in advertising

By Garett Sloane on 09.03.2020

How Snapchat's new Brand Profiles give advertisers a presence that won't just disappear in a day

How Snapchat's new Brand Profiles give advertisers a presence that won't just disappear in a day

By Garett Sloane on 07.16.2020

What brands need to know about Snapchat's new Lenses and features, from its partner summit

What brands need to know about Snapchat's new Lenses and features, from its partner summit

By Garett Sloane on 06.11.2020

Instagram warns of coronavirus disinformation infecting augmented reality

Instagram warns of coronavirus disinformation infecting augmented reality

By Garett Sloane on 03.14.2020

Snapchat creates augmented reality ads for dummies that basically give the technology away

Snapchat creates augmented reality ads for dummies that basically give the technology away

By Garett Sloane on 03.12.2020

With refunds in doubt, leaked SXSW pitch deck shows cost of coronavirus cancelations

With refunds in doubt, leaked SXSW pitch deck shows cost of coronavirus cancelations

By Garett Sloane on 03.06.2020

Opinion: 4 business and marketing trends that will fire up the 'post-digital' twenties

Opinion: 4 business and marketing trends that will fire up the 'post-digital' twenties

By Andy Main on 01.15.2020

Mark Zuckerberg puts on his augmented reality goggles to look into the 2020s

Mark Zuckerberg puts on his augmented reality goggles to look into the 2020s

By Garett Sloane on 01.09.2020

Facebook says it will use consumer data from virtual reality to target ads

Facebook says it will use consumer data from virtual reality to target ads

By Garett Sloane on 12.13.2019

BBDO's new VR experience honors children living with cancer

BBDO's new VR experience honors children living with cancer

By Lindsay Rittenhouse on 12.03.2019

Snapchat commits $750,000 to AR influencers

Snapchat commits $750,000 to AR influencers

By Garett Sloane on 11.18.2019

First look at Mic Drop, Facebook's lip-sync challenge to TikTok

First look at Mic Drop, Facebook's lip-sync challenge to TikTok

By Garett Sloane on 11.07.2019