Branded Entertainment Johnson & Johnson opens Neutrogena Studios to create unbranded long-form videos 04.05.21 @ 09:00 AM ET Building the brand: The 'hospitality company for audio' By John Dioso on 04.05.2021 Adidas taps Kermit the Frog to star in new spots for Stan Smith sustainable shoes By Adrianne Pasquarelli on 03.25.2021 Tacos for $187,336 and digital basketballs for $69,000 ... the crypto-bubble comes to marketing By Garett Sloane on 03.16.2021 Oakley signs its first professional esports player to roster of athletes By Ilyse Liffreing on 03.03.2021 McDonald’s Pokémon Happy Meals might just be its most popular collab to date—but demand is quickly deflating customers By Ilyse Liffreing on 02.10.2021 What Pepsi’s deal with a Fox game show says about the soda’s new marketing approach By E.J. Schultz on 01.26.2021 Walmart will do its first 'shoppable' livestream on TikTok, a holiday variety show to pitch apparel By Jack Neff on 12.17.2020 Pepsi and Fox hook up for new 'Cherries Wild' game show in branded integration deal By E.J. Schultz on 12.16.2020 Watch: Activision Blizzard Esports CRO on how brands can be part of the future of gaming By Jeanine Poggi on 11.16.2020 Why celebrity advertising is thriving in the pandemic By Alexandra Jardine on 11.13.2020 Why Honda is debuting its new Civic on Twitch By E.J. Schultz on 11.12.2020 Maker’s Mark, Hulu collab on TV show-inspired cocktail ads By Ethan Jakob Craft on 10.12.2020 Trending: TikTok fuels Fleetwood Mac, Ocean Spray, and Farmville is put out to pasture By E.J. Schultz on 10.02.2020 Is ‘Friends’ becoming the new ‘Star Wars’? By Alexandra Jardine on 08.24.2020 Trump blitzes DNC convention with digital ads, and Drake drops new Nike ad ... er, music video: Monday Wake-Up Call By Alexandra Jardine on 08.17.2020 The 17 best brand responses so far to Reese Witherspoon's 2020 meme challenge By Ilyse Liffreing on 08.10.2020 Estée Lauder turns to video games to launch anti-aging serum By Jack Neff on 08.10.2020 Instagram Reels sees early brand interest with Dunkin, Red Bull, Maybelline on board By Garett Sloane on 08.10.2020 Domino’s Homemade Film Festival is the latest DIY COVID-19 creative idea By Jessica Wohl on 07.27.2020 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
