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    Creators & Influencer marketing

    Creator and influencer marketing news and analysis

    Hashtag, like, chat and other internet symbols shown in gold What creators need to know about going viral—and how to prepare for brand partnerships
    How brands should navigate the creator economy
    Esports and brands—how to boost inclusivity in gaming
    How Essence and Influential aim to improve equity in the creator economy
    Tabasco collaborates with influencer Tinx to reach Gen Z

    Tabasco collaborates with influencer Tinx to reach Gen Z

    on 02.01.2023

    Neutrogena’s TikTok reality dating show—inside the creator-led ad people actually wanted to watch

    Neutrogena’s TikTok reality dating show—inside the creator-led ad people actually wanted to watch

    01.31.23 @ 01:10 PM ET

    What's driving innovation in wellness? Hear from brands and agencies on March 7

    What's driving innovation in wellness? Hear from brands and agencies on March 7

    on 01.27.2023

    Sundance draws CMO interest as execs rethink events amid new priorities

    Sundance draws CMO interest as execs rethink events amid new priorities

    on 01.19.2023

    How BookTok influencers revamped Penguin Random House’s TikTok strategy

    How BookTok influencers revamped Penguin Random House’s TikTok strategy

    on 01.19.2023

    How tech innovations like AI and AR/VR will change advertising in 2023
    Ad Age Custom Content

    How tech innovations like AI and AR/VR will change advertising in 2023

    on 01.18.2023

    Watch: How accessibility needs to be prioritized in advertising

    Watch: How accessibility needs to be prioritized in advertising

    on 01.18.2023

    Behind Ad Age's new Web3 marketing awards

    Behind Ad Age's new Web3 marketing awards

    on 01.17.2023

    Marketing winners and losers of the week

    Marketing winners and losers of the week

    on 01.13.2023

    How Canada Goose is working with influencers and emphasizing sustainability

    How Canada Goose is working with influencers and emphasizing sustainability

    on 01.11.2023

    Why ChatGPT isn’t ready for Super Bowl ads—despite exciting creatives

    Why ChatGPT isn’t ready for Super Bowl ads—despite exciting creatives

    01.10.23 @ 05:00 AM ET

    Why Mastercard’s CMO is bullish on Web3

    Why Mastercard’s CMO is bullish on Web3

    on 01.09.2023

    How viral TikTok soda brand Olipop built its influencer marketing strategy

    How viral TikTok soda brand Olipop built its influencer marketing strategy

    on 01.09.2023

    5 ways influencer marketing will be impacted by an economic downturn in 2023

    5 ways influencer marketing will be impacted by an economic downturn in 2023

    on 01.06.2023

    Kohl's TikTok response to a NSFW video is part of larger brand trend

    Kohl's TikTok response to a NSFW video is part of larger brand trend

    on 01.04.2023

    Amazon and Adobe among brands influencers like working with most

    Amazon and Adobe among brands influencers like working with most

    on 01.03.2023

    33 ad execs predict industry trends for 2023

    33 ad execs predict industry trends for 2023

    on 01.03.2023

    Why Super Bowl ads will likely bypass influencers

    Why Super Bowl ads will likely bypass influencers

    on 01.03.2023

    The top 5 creator partnerships of 2022

    The top 5 creator partnerships of 2022

    on 12.21.2022

    How influencer Emma Chamberlain built a thriving coffee brand

    How influencer Emma Chamberlain built a thriving coffee brand

    on 12.21.2022

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