Esports The future of esports lies in its coolness, say League of Legends leaders By Ethan Jakob Craft on 10.08.2020 How brands can work with Twitch as Amazon makes its mark By Garett Sloane on 10.08.2020 EA Sports puts Colin Kaepernick back in the, um, virtual game By Ilyse Liffreing on 09.08.2020 Burger King gets flamed for Twitch marketing stunt By George P. Slefo on 08.24.2020 Twitch's head of sales chats about the pandemic, partnerships—and poop? By George P. Slefo on 08.21.2020 Why EA Sports’ Madden marketing blitz will look a little different this year 08.19.20 @ 11:00 AM ET DoorDash partnership with the NBA tips off during the playoffs By Jessica Wohl on 08.17.2020 How sports leagues are keeping live sponsors happy, and how interns can survive a sad summer in advertising: Tuesday Wake-Up Call 05.26.20 @ 06:13 AM ET Opinion: Why marketers need to get into the only games being played By Brad Nierenberg on 05.05.2020 There is nothing 'awesome' about what went down at Sports Illustrated By Anthony Crupi on 10.04.2019 Esports makes a deal with Nielsen to measure its audience on 09.26.2019 Honda uses e-sports as a new marketing tactic for attracting first-time car buyers on 08.08.2019 What advertisers should know about the Fortnite World Cup: Monday Wake-Up Call By Angela Doland on 07.29.2019 GameStop sponsors esports complex where Dallas Cowboys train on 03.27.2019 Pringles nearly doubles its investment in esports By Ilyse Liffreing on 03.19.2019 U.S. esports digital ad revenue will break the $200 million barrier next year, per new report By Orla McCaffrey on 03.14.2019 The new game that just overtook 'Fortnite' on Twitch By George P. Slefo on 02.11.2019 Watch the newest commercials on TV from Xbox, Experian, Embark DNA and more By Catherine Gin on 02.07.2019 Brand Playbook: The table stakes for sports betting By Anthony Crupi on 02.06.2019 Watch the newest commercials on TV from The New York Times, Taco Bell, Harley-Davidson and more By Catherine Gin on 01.25.2019 Current page 1 Page 2 Page 3
