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    Esports

    The Week Ahead: Lululemon posts earnings, March jobs report arrives, and brands navigate April Fools' Day

    The Week Ahead: Lululemon posts earnings, March jobs report arrives, and brands navigate April Fools' Day

    By Ad Age Staff on 03.28.2021

    Wendy’s, now the No. 2 U.S. burger chain, is back with a big March Madness play

    Wendy’s, now the No. 2 U.S. burger chain, is back with a big March Madness play

    03.10.21 @ 02:21 PM ET

    Oakley signs its first professional esports player to roster of athletes

    Oakley signs its first professional esports player to roster of athletes

    By Ilyse Liffreing on 03.03.2021

    Fortnite kicks off its largest sports partnership with 23 global soccer clubs

    Fortnite kicks off its largest sports partnership with 23 global soccer clubs

    By Ilyse Liffreing on 01.19.2021

    Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

    Samsung becomes exclusive mobile gaming device partner for Twitch Rivals

    By Ilyse Liffreing on 01.13.2021

    How Activision Blizzard—and the gaming industry—found success in a global pandemic

    How Activision Blizzard—and the gaming industry—found success in a global pandemic

    11.19.20 @ 04:36 PM ET

    Watch: Activision Blizzard Esports CRO on how brands can be part of the future of gaming

    Watch: Activision Blizzard Esports CRO on how brands can be part of the future of gaming

    By Jeanine Poggi on 11.16.2020

    Screenvision, Mobcrush partner to create new ad blocker-proof inventory for esports

    Screenvision, Mobcrush partner to create new ad blocker-proof inventory for esports

    11.16.20 @ 05:00 AM ET

    Why Honda is debuting its new Civic on Twitch

    Why Honda is debuting its new Civic on Twitch

    By E.J. Schultz on 11.12.2020

    The future of esports lies in its coolness, say League of Legends leaders

    The future of esports lies in its coolness, say League of Legends leaders

    10.08.20 @ 05:30 AM ET

    How brands can work with Twitch as Amazon makes its mark

    How brands can work with Twitch as Amazon makes its mark

    By Garett Sloane on 10.08.2020

    EA Sports puts Colin Kaepernick back in the, um, virtual game

    EA Sports puts Colin Kaepernick back in the, um, virtual game

    By Ilyse Liffreing on 09.08.2020

    Burger King gets flamed for Twitch marketing stunt

    Burger King gets flamed for Twitch marketing stunt

    By George P. Slefo on 08.24.2020

    Twitch's head of sales chats about the pandemic, partnerships—and poop?

    Twitch's head of sales chats about the pandemic, partnerships—and poop?

    By George P. Slefo on 08.21.2020

    Why EA Sports’ Madden marketing blitz will look a little different this year

    Why EA Sports’ Madden marketing blitz will look a little different this year

    By E.J. Schultz on 08.19.2020

    DoorDash partnership with the NBA tips off during the playoffs

    DoorDash partnership with the NBA tips off during the playoffs

    By Jessica Wohl on 08.17.2020

    How sports leagues are keeping live sponsors happy, and how interns can survive a sad summer in advertising: Tuesday Wake-Up Call

    How sports leagues are keeping live sponsors happy, and how interns can survive a sad summer in advertising: Tuesday Wake-Up Call

    By Garett Sloane on 05.26.2020

    Opinion: Why marketers need to get into the only games being played

    Opinion: Why marketers need to get into the only games being played

    05.05.20 @ 02:36 PM ET

    There is nothing 'awesome' about what went down at Sports Illustrated

    There is nothing 'awesome' about what went down at Sports Illustrated

    By Anthony Crupi on 10.04.2019

    Esports makes a deal with Nielsen to measure its audience

    Esports makes a deal with Nielsen to measure its audience

    on 09.26.2019

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