Esports The Week Ahead: Lululemon posts earnings, March jobs report arrives, and brands navigate April Fools' Day By Ad Age Staff on 03.28.2021 Wendy’s, now the No. 2 U.S. burger chain, is back with a big March Madness play 03.10.21 @ 02:21 PM ET Oakley signs its first professional esports player to roster of athletes By Ilyse Liffreing on 03.03.2021 Fortnite kicks off its largest sports partnership with 23 global soccer clubs By Ilyse Liffreing on 01.19.2021 Samsung becomes exclusive mobile gaming device partner for Twitch Rivals By Ilyse Liffreing on 01.13.2021 How Activision Blizzard—and the gaming industry—found success in a global pandemic 11.19.20 @ 04:36 PM ET Watch: Activision Blizzard Esports CRO on how brands can be part of the future of gaming By Jeanine Poggi on 11.16.2020 Screenvision, Mobcrush partner to create new ad blocker-proof inventory for esports 11.16.20 @ 05:00 AM ET Why Honda is debuting its new Civic on Twitch By E.J. Schultz on 11.12.2020 The future of esports lies in its coolness, say League of Legends leaders 10.08.20 @ 05:30 AM ET How brands can work with Twitch as Amazon makes its mark By Garett Sloane on 10.08.2020 EA Sports puts Colin Kaepernick back in the, um, virtual game By Ilyse Liffreing on 09.08.2020 Burger King gets flamed for Twitch marketing stunt By George P. Slefo on 08.24.2020 Twitch's head of sales chats about the pandemic, partnerships—and poop? By George P. Slefo on 08.21.2020 Why EA Sports’ Madden marketing blitz will look a little different this year By E.J. Schultz on 08.19.2020 DoorDash partnership with the NBA tips off during the playoffs By Jessica Wohl on 08.17.2020 How sports leagues are keeping live sponsors happy, and how interns can survive a sad summer in advertising: Tuesday Wake-Up Call By Garett Sloane on 05.26.2020 Opinion: Why marketers need to get into the only games being played 05.05.20 @ 02:36 PM ET There is nothing 'awesome' about what went down at Sports Illustrated By Anthony Crupi on 10.04.2019 Esports makes a deal with Nielsen to measure its audience on 09.26.2019 Current page 1 Page 2 Page 3
