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    Event Marketing

    Grammy Awards records the lowest TV ratings in its history

    Grammy Awards records the lowest TV ratings in its history

    By Ethan Jakob Craft on 03.15.2021

    SXSW builds a virtual Austin

    SXSW builds a virtual Austin

    By Garett Sloane on 03.02.2021

    Cannes plans may change: Hybrid virtual and in-person event under discussion

    Cannes plans may change: Hybrid virtual and in-person event under discussion

    By Judann Pollack on 02.26.2021

    Promotions aimed at influencers getting more elaborate in pandemic

    Promotions aimed at influencers getting more elaborate in pandemic

    By Tony Case on 02.19.2021

    Verb's Yadira Harrison on building an experiential business in a pandemic

    Verb's Yadira Harrison on building an experiential business in a pandemic

    By Elaine Underwood on 02.19.2021

    Experiential agency NA Collective closes as a 'casualty of the pandemic'

    Experiential agency NA Collective closes as a 'casualty of the pandemic'

    By Judann Pollack on 02.17.2021

    How CES plans to recreate Las Vegas deal-making with its online event

    How CES plans to recreate Las Vegas deal-making with its online event

    By Garett Sloane on 12.15.2020

    Inside CES' pitch for its virtual show: What $25,000 gets you ... minus Las Vegas

    Inside CES' pitch for its virtual show: What $25,000 gets you ... minus Las Vegas

    By Garett Sloane on 12.14.2020

    The Week Ahead: CES is previewed and Nike reports earnings

    The Week Ahead: CES is previewed and Nike reports earnings

    By Ad Age Staff on 12.13.2020

    Watch the viral 10-second Biden campaign ad that Trump graciously made for him

    Watch the viral 10-second Biden campaign ad that Trump graciously made for him

    By Simon Dumenco on 09.21.2020

    ANA takes its Masters of Marketing and Media conferences virtual

    ANA takes its Masters of Marketing and Media conferences virtual

    07.15.20 @ 12:09 PM ET

    Conservative PAC The Lincoln Project mocks Trump’s (crowd) size in new ad, alerts Stormy Daniels

    Conservative PAC The Lincoln Project mocks Trump’s (crowd) size in new ad, alerts Stormy Daniels

    By Simon Dumenco on 06.22.2020

    Republican Party will move Trump’s convention acceptance speech to Florida

    Republican Party will move Trump’s convention acceptance speech to Florida

    on 06.12.2020

    How Main Event pivoted in the pandemic, from Instagram Live parties to bowling valets

    How Main Event pivoted in the pandemic, from Instagram Live parties to bowling valets

    By Jessica Wohl on 06.04.2020

    What industry leaders won't miss about TV upfront presentations

    What industry leaders won't miss about TV upfront presentations

    By Jeanine Poggi on 05.11.2020

    18 brands getting in on virtual graduations and proms (with a slew of celebs)

    18 brands getting in on virtual graduations and proms (with a slew of celebs)

    By Ilyse Liffreing on 05.08.2020

    Opinion: What happens to the human experience when live events disappear?

    Opinion: What happens to the human experience when live events disappear?

    By Rick Kiley on 05.04.2020

    4/20 goes virtual: Brands use weed holiday to fundraise with music livestreams

    4/20 goes virtual: Brands use weed holiday to fundraise with music livestreams

    By Ilyse Liffreing on 04.20.2020

    How Live Nation helped Asics break through with young music fans

    How Live Nation helped Asics break through with young music fans

    04.20.20 @ 09:52 AM ET

    Don't expect a refund from Cannes Lions, and Snapchat snags Hulu's head of ad sales: Friday Wake-Up Call

    Don't expect a refund from Cannes Lions, and Snapchat snags Hulu's head of ad sales: Friday Wake-Up Call

    By I-Hsien Sherwood on 04.10.2020

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