Generation Z Procter & Gamble adds Major League Soccer sponsorship to its NFL and Olympics deals By Jack Neff on APR 13, 2021 03:30 PM ET Watch ‘SNL’ hilariously try to market L’eggs pantyhose to Gen Z By Simon Dumenco on APR 12, 2021 12:41 PM ET Ad Age Custom Content The TikTok difference: Joining a genuine conversation vs. interrupting one By Ad Age Studio 30 on 12.22.2020 How Live Nation helped Asics break through with young music fans By Ad Age Studio 30 on 04.20.2020 Macy's, Nordstrom, H&M and Zara embrace sustainable fashion 04.20.20 @ 09:35 AM ET 4 key ways the ad experience will be reinvented in the next decade 01.30.20 @ 12:55 PM ET Generation Z is willing to pay more for eco-friendly products on 01.14.2020 Publishing Partner: How to market to Gen Z parents By Tracy Rosecrans on 11.21.2019 Publishing Partner: New connected TV study debunks 3 common myths about political advertising 10.02.19 @ 09:42 AM ET Coors Light’s new ‘Made to Chill’ campaign breaks from its mountainous past By E.J. Schultz on 07.30.2019 5 myths about marketing to Gen Z—from a member of Gen Z By Michael Pankowski on 06.07.2019 Publishing Partner: Gen Z doesn’t want to buy your brand, they want to join it 04.15.19 @ 09:45 AM ET D-to-c products and the new soul of branding By Dipanjan Chatterjee on 04.02.2019 Dunkin' sneakers drop ahead of Boston Marathon By Orla McCaffrey on 03.21.2019 MLB hypes plan to cut ad loads; not so fast, say Fox, ESPN By Anthony Crupi on 03.14.2019 A campaign from Hungary's government evokes a meme, to hilarious effect By Orla McCaffrey on 03.13.2019 An influencer gets caught up in the college admissions scandal: Wednesday Wake-Up Call By Angela Doland on 03.13.2019 A snafu over Elizabeth Warren's Facebook ads. Plus, Sprint trashes AT&T: Tuesday Wake-Up Call By Angela Doland on 03.12.2019 How Alibaba Group helped transform International Women's Day in China By Ying Mu on 03.08.2019 Publishing Partner: Generation Z and the rise of the Chief Digital Experience Officer 03.04.19 @ 10:26 AM ET Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8
