Measurement Horizon Media exec on why advertisers can’t ignore YouTube and shifting the upfront timeline on MAY 18, 2023 09:01 AM ET How Warner Bros. Discovery will sell ads on Max on MAY 17, 2023 11:05 AM ET Super Bowl comes to TelevisaUnivision and more from Hispanic media company’s 2023 TV upfront on 05.16.2023 Disney will make programmatic part of every upfront ad deal on 05.15.2023 Ad-funded connected TV device debuts with backing from Gary Vaynerchuk and Mntn on 05.15.2023 The Variable’s big data play, plus Nielsen’s bad math: Datacenter Weekly on 05.05.2023 NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event on 05.04.2023 Super Bowl ratings error—Fox issues new data following Nielsen miscount on 05.02.2023 Nielsen’s absence from the Joint Industry Committee is felt at inaugural event on 04.28.2023 NewFronts trends to watch—AI, measurement upheaval and streaming sports investment on 04.28.2023 Nielsen sends letter to OpenAP CEO refusing to work with Joint Industry Committee on 04.21.2023 Dove uses social video to back bill regulating toxic social media on 04.12.2023 Fleetwood Mac’s TV commercial boost, plus the marketer categories backing March Madness: Datacenter Weekly on 03.31.2023 How to transact on alternative currencies in TV upfront on 03.30.2023 Behind Church & Dwight's approach to digital growth and value pricing on 03.29.2023 How the TV industry is preparing for the future of currency—and where it’s not ready yet on 03.27.2023 Why purpose marketing isn't resonating with consumers—and how brands might change that on 03.21.2023 Retail media's measurement problem—industry must solve standardization issue to meet growth projections on 03.09.2023 GroupM boosts diverse media ad investment goal to 5% after clients hit initial target on 03.09.2023 Nielsen and rivals get new guidelines from industry for 2024 upfronts on 03.06.2023 Current page 1 Page 2 Page 3 Page 4 Page 5
