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    Privacy

    How brands must rethink location data for a post-pandemic world

    How brands must rethink location data for a post-pandemic world

    By Mike Juang on 04.05.2021

    Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

    Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

    By Jack Neff on 04.01.2021

    Digital advertisers push alternative to Google's cookie-replacement plan

    Digital advertisers push alternative to Google's cookie-replacement plan

    on 03.31.2021

    IRI hires Google heavy hitter to be CEO, just as marketers grapple with Google's new cookieless world

    IRI hires Google heavy hitter to be CEO, just as marketers grapple with Google's new cookieless world

    By Jack Neff on 03.30.2021

    Bloomberg Media readies first-party data play

    Bloomberg Media readies first-party data play

    By Mike Juang on 03.30.2021

    How TikTok is revamping its ad business ahead of Apple's new privacy rules

    How TikTok is revamping its ad business ahead of Apple's new privacy rules

    By Garett Sloane on 03.19.2021

    Facebook tightens rules around private and public groups

    Facebook tightens rules around private and public groups

    on 03.17.2021

    Funny TV ads are on the rise, and how brands are (or aren’t) prepping for the coming data lockdown: Datacenter Weekly

    Funny TV ads are on the rise, and how brands are (or aren’t) prepping for the coming data lockdown: Datacenter Weekly

    By Simon Dumenco on 03.12.2021

    Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

    Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

    By Ilyse Liffreing on 03.12.2021

    Stimulus checks are on the horizon as Biden prepares to sign relief bill: Thursday Wake-Up Call

    Stimulus checks are on the horizon as Biden prepares to sign relief bill: Thursday Wake-Up Call

    By I-Hsien Sherwood on 03.11.2021

    Publishers risk losing $10 billion thanks to cookie cuts, and brands are not ready for data changes, IAB says

    Publishers risk losing $10 billion thanks to cookie cuts, and brands are not ready for data changes, IAB says

    03.11.21 @ 05:00 AM ET

    Watch: Between data privacy and the deep, cookieless sea
    Ad Age Custom Content

    Watch: Between data privacy and the deep, cookieless sea

    By John Dioso on 03.09.2021

    Ad world reacts to Google’s tracking rebuff, and suit brand stages an unmasked 'orgy': Friday Wake-Up Call

    Ad world reacts to Google’s tracking rebuff, and suit brand stages an unmasked 'orgy': Friday Wake-Up Call

    By Ilyse Liffreing on 03.05.2021

    Google rejects plan to replace third-party cookies with personal ad IDs

    Google rejects plan to replace third-party cookies with personal ad IDs

    By Mike Juang on 03.03.2021

    Facebook's new commercial, narrated by Grace Jones, celebrates 'big ideas' and personalized ads

    Facebook's new commercial, narrated by Grace Jones, celebrates 'big ideas' and personalized ads

    02.25.21 @ 12:14 PM ET

    First-party data strategies for advertisers and publishers in the age of privacy
    Ad Age Custom Content

    First-party data strategies for advertisers and publishers in the age of privacy

    By Elizabeth Brennan on 02.24.2021

    Facebook joins Clubhouse, and behind SheaMoisture's 'ode to Black women': Thursday Wake-Up Call

    Facebook joins Clubhouse, and behind SheaMoisture's 'ode to Black women': Thursday Wake-Up Call

    By Garett Sloane on 02.11.2021

    Google update reveals how companies use browser extensions to harvest data

    Google update reveals how companies use browser extensions to harvest data

    By Mike Juang on 02.10.2021

    Facebook gives users a new message to consider before seeing Apple's privacy prompt

    Facebook gives users a new message to consider before seeing Apple's privacy prompt

    By Garett Sloane on 02.01.2021

    GroupM, Unilever launch tool to measure ethics of data decision-making

    GroupM, Unilever launch tool to measure ethics of data decision-making

    02.01.21 @ 09:00 AM ET

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