Quantcast
Programmatic | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?

    AAC User Account Menu

  • Login
  • Register
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Yes, we Cannes?
    • CES latest news
    • Super Bowl updates
    • Next: Health & Wellness
    • Watch the latest TV spots
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Latest
      • Ford to run ads stressing unity following Capitol riot

        Ford to run ads stressing unity following Capitol riot

        By Michael Martinez - 1 hour 22 min ago

      • Ford's marketing director to become CEO of FordDirect

        Ford's marketing director to become CEO of FordDirect

        By Michael Martinez - 1 hour 56 min ago

      • LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

        LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

        By E.J. Schultz - 15 hours 51 min ago

      • 10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

        10 ways to virtually celebrate Martin Luther King, Jr. this holiday weekend

        By Ethan Jakob Craft - 18 hours 10 min ago

      • Amazon will let companies build voice assistants on Alexa

        Amazon will let companies build voice assistants on Alexa

        18 hours 13 min ago

    • Editor's Picks
      • Tracking the marketing industry’s response to political unrest

        Tracking the marketing industry’s response to political unrest

        By Ad Age Staff - 1 day 23 hours ago

      • Ad Age Best Places to Work 2021

        Ad Age Best Places to Work 2021

        By Bradley Johnson - 5 days 4 hours ago

      • Facebook picks former Obama official Roy Austin Jr. to lead its civil rights reforms

        Facebook picks former Obama official Roy Austin Jr. to lead its civil rights reforms

        By Garett Sloane - 4 days 21 hours ago

      • Burger King overhauls its design with a retro-meets-modern take on its 1969 logo

        Burger King overhauls its design with a retro-meets-modern take on its 1969 logo

        By Jessica Wohl - 1 week 2 days ago

      • Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

        Ben & Jerry’s calls to ‘impeach’ Trump as brands like Coca-Cola and Chevron break their silence on the Capitol insurrection

        By Ilyse Liffreing - 1 week 1 day ago

    • Most Popular
      • Coke will sit out Super Bowl as Big Game cola marketing goes flat

        Coke will sit out Super Bowl as Big Game cola marketing goes flat

        By E.J. Schultz - 20 hours 42 min ago

      • Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

        Opinion: From 'OK boomer' to 'OK brand'—how to align with Gen Z's social conscience

        By Mike Proulx - 1 day 18 hours ago

      • Brands grapple with marketing risks around Inauguration Day

        Brands grapple with marketing risks around Inauguration Day

        By Adrianne Pasquarelli - 1 day 2 hours ago

      • LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

        LeBron James parts ways with Coca-Cola, poised to back PepsiCo brands

        By E.J. Schultz - 15 hours 51 min ago

      • Q&A: Rob Reilly explains why he is moving to WPP

        Q&A: Rob Reilly explains why he is moving to WPP

        By Lindsay Rittenhouse - 1 day 20 hours ago

    • Login

    Programmatic

    How StreamScam made $14.5 million with 'no streaming content and the ads were served to no one'

    How StreamScam made $14.5 million with 'no streaming content and the ads were served to no one'

    By Garett Sloane on 12.17.2020

    Why digital advertisers are concerned about California's latest privacy law

    Why digital advertisers are concerned about California's latest privacy law

    By Garett Sloane on 11.04.2020

    Making sense of Amazon's ad platform that's evolving into a marketing marvel

    Making sense of Amazon's ad platform that's evolving into a marketing marvel

    By Garett Sloane on 10.26.2020

    Privacy watchdog slaps IAB and puts real-time bidding in advertising on notice

    Privacy watchdog slaps IAB and puts real-time bidding in advertising on notice

    By Garett Sloane on 10.16.2020

    Here's how Walmart is persuading advertisers to hop into its shopping cart

    Here's how Walmart is persuading advertisers to hop into its shopping cart

    By Garett Sloane on 10.15.2020

    How brands can work with Twitch as Amazon makes its mark

    How brands can work with Twitch as Amazon makes its mark

    10.08.20 @ 05:00 AM ET

    Facebook looks within for its CMO, and Walmart's new stores have app appeal: Wednesday's Wake-Up Call

    Facebook looks within for its CMO, and Walmart's new stores have app appeal: Wednesday's Wake-Up Call

    By Garett Sloane on 09.30.2020

    Samsung launches self-serve ad platform to take next steps in connected TV

    Samsung launches self-serve ad platform to take next steps in connected TV

    By Garett Sloane on 09.30.2020

    Amazon opens Twitch to brands running campaigns through its ad platform

    Amazon opens Twitch to brands running campaigns through its ad platform

    By Garett Sloane on 09.11.2020

    TikTok opens marketing partner program to spark innovation in advertising

    TikTok opens marketing partner program to spark innovation in advertising

    By Garett Sloane on 09.03.2020

    Screenvision, Vistar offer movie theater programmatic ad buying for the first time

    Screenvision, Vistar offer movie theater programmatic ad buying for the first time

    By Ethan Jakob Craft on 09.02.2020

    WarnerMedia opens programmatic buying to political advertisers

    WarnerMedia opens programmatic buying to political advertisers

    By Jeanine Poggi on 08.26.2020

    Google tunes into digital audio with new ad products to aid buying and selling

    Google tunes into digital audio with new ad products to aid buying and selling

    By George P. Slefo on 08.06.2020

    With cookies on the way out, brands search for solutions

    With cookies on the way out, brands search for solutions

    By George P. Slefo on 08.05.2020

    Snapchat's mobile ad network runs into Apple privacy policies that will affect the entire industry

    Snapchat's mobile ad network runs into Apple privacy policies that will affect the entire industry

    By Garett Sloane on 07.31.2020

    An inside look at the Justice Department's antitrust case against Google

    An inside look at the Justice Department's antitrust case against Google

    By George P. Slefo on 07.29.2020

    Hulu launches self-serve ad platform to attract more small businesses

    Hulu launches self-serve ad platform to attract more small businesses

    07.15.20 @ 01:05 PM ET

    Opinion: Apple's privacy move throws a proprietary wrench into advertising's collaborative process

    Opinion: Apple's privacy move throws a proprietary wrench into advertising's collaborative process

    By Julia Shullman on 06.26.2020

    Apple's privacy changes are a 'tectonic' shift for targeting, and Rosapark is called out: Thursday Wake-Up Call

    Apple's privacy changes are a 'tectonic' shift for targeting, and Rosapark is called out: Thursday Wake-Up Call

    By I-Hsien Sherwood on 06.25.2020

    Spotify is testing a feature that does away with repetition in audio ads

    Spotify is testing a feature that does away with repetition in audio ads

    By George P. Slefo on 06.22.2020

    • Current page 1
    • Page 2
    • Page 3
    • Page 4
    • Page 5
    • Page 6
    • Page 7
    • Page 8
    • Page 9
    • …

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2021
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Contact Us
    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2020
      • Best Places to Work
      • Women to Watch
      • 40 Under 40
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl NewsSee All

      • Super Bowl Commercial Updates
      • Super Bowl Ads Archive
      • Who's buying ads this year?