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    Programmatic

    Unilever and Mindshare test Disney's cookie alternative with Trade Desk

    Unilever and Mindshare test Disney's cookie alternative with Trade Desk

    on 01.25.2023

    Apple’s privacy policies under fire from ad tech industry

    Apple’s privacy policies under fire from ad tech industry

    01.23.23 @ 08:50 AM ET

    Basis Technologies is getting creative with its Chicago headquarters and onboarding new recruits

    Basis Technologies is getting creative with its Chicago headquarters and onboarding new recruits

    on 01.23.2023

    Google urges advertisers to test post-cookie solution as it updates 'Privacy Sandbox'

    Google urges advertisers to test post-cookie solution as it updates 'Privacy Sandbox'

    on 12.13.2022

    Why Google is building separate data clean rooms for audience targeting and measurement

    Why Google is building separate data clean rooms for audience targeting and measurement

    on 10.31.2022

    Amazon reveals data clean room and ad changes—what brands need to know

    Amazon reveals data clean room and ad changes—what brands need to know

    on 10.26.2022

    Retail media networks extend beyond traditional stores

    Retail media networks extend beyond traditional stores

    on 10.21.2022

    Data clean room talk gets heated at Advertising Week

    Data clean room talk gets heated at Advertising Week

    on 10.17.2022

    Pinterest's new measurement tool takes on Apple's data changes

    Pinterest's new measurement tool takes on Apple's data changes

    on 10.17.2022

    DoorDash names new retail media partners for its self-serve ad platform

    DoorDash names new retail media partners for its self-serve ad platform

    on 10.17.2022

    How Meta is rebuilding its ad platform to overcome Apple's privacy changes

    How Meta is rebuilding its ad platform to overcome Apple's privacy changes

    on 10.17.2022

    Retail media buying can now be automated based on shopping data

    Retail media buying can now be automated based on shopping data

    on 10.11.2022

    Netflix strikes measurement deals ahead of new ad-supported tier

    Netflix strikes measurement deals ahead of new ad-supported tier

    on 10.10.2022

    Post-cookie data glossary—key words and terms marketers need to know

    Post-cookie data glossary—key words and terms marketers need to know

    on 09.29.2022

    Why Meta is skeptical of data clean rooms

    Why Meta is skeptical of data clean rooms

    on 09.23.2022

    12 ad tech and data executives leading the cookieless evolution

    12 ad tech and data executives leading the cookieless evolution

    on 09.22.2022

    Best Buy expands retail media network to deliver ads through Criteo

    Best Buy expands retail media network to deliver ads through Criteo

    on 09.20.2022

    The Trade Desk's Samantha Jacobson is mapping the future of programmatic

    The Trade Desk's Samantha Jacobson is mapping the future of programmatic

    on 09.19.2022

    Vaishali Bajaj has led the Walmart Connect media product transformation

    Vaishali Bajaj has led the Walmart Connect media product transformation

    on 09.19.2022

    Google's post-cookie ad tech tests face skepticism

    Google's post-cookie ad tech tests face skepticism

    on 09.19.2022

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