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    Programmatic

    Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

    Verizon Media reaches deal to use Catalina shopper data in programmatic digital buys

    By Jack Neff on APR 01, 2021 09:00 AM ET

    Brands shouldn’t be stymied by connected TV ad fraud

    Brands shouldn’t be stymied by connected TV ad fraud

    By Garett Sloane on MAR 29, 2021 05:00 AM ET

    As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

    As 'The Walking Dead' comes to an end, AMC looks ahead to the company's digital future

    By Jeanine Poggi on 03.19.2021

    Publishers risk losing $10 billion thanks to cookie cuts, and brands are not ready for data changes, IAB says

    Publishers risk losing $10 billion thanks to cookie cuts, and brands are not ready for data changes, IAB says

    By Garett Sloane on 03.11.2021

    Disney looks to level playing field for smaller advertisers with tech advancements

    Disney looks to level playing field for smaller advertisers with tech advancements

    By Jeanine Poggi on 03.02.2021

    Walmart says advertiser base grew tenfold through partner program as it names new participants

    Walmart says advertiser base grew tenfold through partner program as it names new participants

    03.02.21 @ 09:00 AM ET

    Instacart checks out another Amazon ad sales exec as hiring spree continues

    Instacart checks out another Amazon ad sales exec as hiring spree continues

    By Garett Sloane on 03.01.2021

    Thousands of brands are running ads next to COVID vaccine misinformation: Thursday Wake-Up Call

    Thousands of brands are running ads next to COVID vaccine misinformation: Thursday Wake-Up Call

    By Ilyse Liffreing on 02.18.2021

    She Media builds ad marketplace through Google to serve diverse publishers and creators

    She Media builds ad marketplace through Google to serve diverse publishers and creators

    By Garett Sloane on 01.29.2021

    How StreamScam made $14.5 million with 'no streaming content and the ads were served to no one'

    How StreamScam made $14.5 million with 'no streaming content and the ads were served to no one'

    12.17.20 @ 01:47 PM ET

    Why digital advertisers are concerned about California's latest privacy law

    Why digital advertisers are concerned about California's latest privacy law

    By Garett Sloane on 11.04.2020

    Making sense of Amazon's ad platform that's evolving into a marketing marvel

    Making sense of Amazon's ad platform that's evolving into a marketing marvel

    10.26.20 @ 06:00 AM ET

    Privacy watchdog slaps IAB and puts real-time bidding in advertising on notice

    Privacy watchdog slaps IAB and puts real-time bidding in advertising on notice

    10.16.20 @ 02:45 PM ET

    Here's how Walmart is persuading advertisers to hop into its shopping cart

    Here's how Walmart is persuading advertisers to hop into its shopping cart

    10.15.20 @ 09:00 AM ET

    How brands can work with Twitch as Amazon makes its mark

    How brands can work with Twitch as Amazon makes its mark

    By Garett Sloane on 10.08.2020

    Facebook looks within for its CMO, and Walmart's new stores have app appeal: Wednesday's Wake-Up Call

    Facebook looks within for its CMO, and Walmart's new stores have app appeal: Wednesday's Wake-Up Call

    By Garett Sloane on 09.30.2020

    Samsung launches self-serve ad platform to take next steps in connected TV

    Samsung launches self-serve ad platform to take next steps in connected TV

    By Garett Sloane on 09.30.2020

    Amazon opens Twitch to brands running campaigns through its ad platform

    Amazon opens Twitch to brands running campaigns through its ad platform

    By Garett Sloane on 09.11.2020

    TikTok opens marketing partner program to spark innovation in advertising

    TikTok opens marketing partner program to spark innovation in advertising

    By Garett Sloane on 09.03.2020

    Screenvision, Vistar offer movie theater programmatic ad buying for the first time

    Screenvision, Vistar offer movie theater programmatic ad buying for the first time

    By Ethan Jakob Craft on 09.02.2020

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