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    Rebrands & Redesigns

    Peloton seeks comeback with brand refresh under new CMO—behind the strategy

    Peloton seeks comeback with brand refresh under new CMO—behind the strategy

    on 05.23.2023

    Kraft Singles undergoes rebrand as part of Gen Z marketing push

    Kraft Singles undergoes rebrand as part of Gen Z marketing push

    05.23.23 @ 06:00 AM ET

    Why the Oscar Mayer Wienermobile is now the Frankmobile

    Why the Oscar Mayer Wienermobile is now the Frankmobile

    on 05.17.2023

    Jim Beam reveals new look in campaign featuring 'Sweet Caroline'

    Jim Beam reveals new look in campaign featuring 'Sweet Caroline'

    on 05.01.2023

    Why Max doesn't need HBO's name recognition—behind the rebrand

    Why Max doesn't need HBO's name recognition—behind the rebrand

    on 04.18.2023

    Pepsi’s new logo reignites debate about agencies not getting credit for creative work

    Pepsi’s new logo reignites debate about agencies not getting credit for creative work

    on 04.18.2023

    Max campaign signals new era for Warner Bros. Discovery's streaming service

    Max campaign signals new era for Warner Bros. Discovery's streaming service

    on 04.17.2023

    Why Nordstrom Rack changed its logo—see the rebrand

    Why Nordstrom Rack changed its logo—see the rebrand

    on 04.13.2023

    How TikTok and Gen Z are driving the new nostalgia in advertising
    Ad Age Custom Content

    How TikTok and Gen Z are driving the new nostalgia in advertising

    on 04.12.2023

    See Fanta's playful new look

    See Fanta's playful new look

    on 04.04.2023

    Marketing winners and losers of the week

    Marketing winners and losers of the week

    on 03.31.2023

    Pepsi’s new logo—what designers like (and don't like) about the refresh

    Pepsi’s new logo—what designers like (and don't like) about the refresh

    on 03.29.2023

    Pepsi reveals new logo—inside the rebrand featuring electric blue and black

    Pepsi reveals new logo—inside the rebrand featuring electric blue and black

    on 03.28.2023

    Kellogg reveals names for spinoff businesses—Kellanova and WK Kellogg Co

    Kellogg reveals names for spinoff businesses—Kellanova and WK Kellogg Co

    on 03.15.2023

    Basic/Dept breaks out with an out-of-the bucket idea

    Basic/Dept breaks out with an out-of-the bucket idea

    on 03.13.2023

    U.S. Army brings back ‘Be All You Can Be’ in major rebranding

    U.S. Army brings back ‘Be All You Can Be’ in major rebranding

    on 03.09.2023

    Inside Ringling Bros. and Barnum & Bailey’s rebrand for its first animal-free tour

    Inside Ringling Bros. and Barnum & Bailey’s rebrand for its first animal-free tour

    on 03.09.2023

    Toblerone is removing the Matterhorn from its packaging

    Toblerone is removing the Matterhorn from its packaging

    on 03.03.2023

    AI and fake brand collabs—how ChatGPT, DALL-E and Midjourney are used to create unusual mashups

    AI and fake brand collabs—how ChatGPT, DALL-E and Midjourney are used to create unusual mashups

    on 02.22.2023

    How the Jesus Super Bowl commercials were received

    How the Jesus Super Bowl commercials were received

    on 02.13.2023

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