Research Coronavirus gives TV a boost By Anthony Crupi on 03.28.2020 What a new collective bargaining agreement means for NFL fans: Sports Media Brief By Anthony Crupi on 02.21.2020 P&G hopes Olay's Super Bowl space mission lands a high gender-equality rating By Jack Neff on 01.30.2020 Publishing Partner: How market research is changing By Aaron Jue on 12.11.2019 Publishing Partner: Everything you thought about personalization is a lie 12.03.19 @ 10:08 AM ET Publishing Partner: Why big and small data are key to improving customer experience 11.26.19 @ 10:18 AM ET Trump Fatigue levels the late-night playing field By Anthony Crupi on 11.19.2019 What's behind Nielsen's plan to break into two businesses By Jack Neff on 11.07.2019 Nielsen plans a spin-off of its consumer unit on 11.07.2019 Coyote Ugly: Broadcast commercial ratings are roadkill By Anthony Crupi on 11.07.2019 Publishing Partner: 3 steps to help improve diversity in advertising (And why that’s smart) 11.06.19 @ 11:01 AM ET Publishing Partner: Is your brand message being diluted as it moves through your organization? Customer insights can help 11.01.19 @ 10:09 AM ET Publishing Partner: The five ‘gotchas’ of a unified measurement strategy By Amanda Gessert on 10.29.2019 Publishing Partner: Five successful strategies for launching something new 10.16.19 @ 10:05 AM ET Premiere Week ratings tank as younger viewers turn their backs on a new TV season By Anthony Crupi on 10.02.2019 Publishing Partner: Brands need to move from voice of the customer to mind of the customer 09.18.19 @ 09:41 AM ET A thrifty marketer’s guide to some of TV’s most overlooked audiences By Anthony Crupi on 08.15.2019 14 million TV viewers tuned in to watch U.S. women win the World Cup By Anthony Crupi on 07.08.2019 How linear TV benefits from an excess of streaming options By Anthony Crupi on 07.02.2019 Game 7 of the Stanley Cup Final is an all-timer for NBC By Anthony Crupi on 06.14.2019 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
