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    Research

    US ad employment reaches a new record high

    US ad employment reaches a new record high

    on 12.08.2023

    Dentsu predicts 4.6% global ad spending growth in 2024

    Dentsu predicts 4.6% global ad spending growth in 2024

    on 12.06.2023

    How AI-generated customers can help brands learn more about real consumers

    How AI-generated customers can help brands learn more about real consumers

    on 12.05.2023

    Claritas names Rex Briggs chief AI officer to build creative and media optimization tools

    Claritas names Rex Briggs chief AI officer to build creative and media optimization tools

    on 12.05.2023

    Industry forecasters’ ad spending optimism varies heading into 2024

    Industry forecasters’ ad spending optimism varies heading into 2024

    on 12.04.2023

    Google served brand search ads through porn sites and other problematic partners, Adalytics finds

    Google served brand search ads through porn sites and other problematic partners, Adalytics finds

    on 11.28.2023

    Ad tech lags the rest of the industry in setting decarbonization targets

    Ad tech lags the rest of the industry in setting decarbonization targets

    on 11.16.2023

    Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate

    Defining premium video—how VAB and Comcast’s FreeWheel are trying to settle TV industry debate

    on 11.15.2023

    Made for advertising sites—how a new tool aims to steer ad dollars away from the risky placements

    Made for advertising sites—how a new tool aims to steer ad dollars away from the risky placements

    on 11.09.2023

    US ad employment is now at an all-time high

    US ad employment is now at an all-time high

    11.03.23 @ 11:31 AM ET

    Top marketers, brands and agency companies ranked—The Big List

    Top marketers, brands and agency companies ranked—The Big List

    on 11.01.2023

    How AI is expected to reshape the ad industry

    How AI is expected to reshape the ad industry

    on 11.01.2023

    Nielsen won't sunset legacy ratings in 2024 as planned

    Nielsen won't sunset legacy ratings in 2024 as planned

    on 10.27.2023

    Attention’s role in driving sales at center of DoubleVerify-Attain partnership

    Attention’s role in driving sales at center of DoubleVerify-Attain partnership

    on 10.18.2023

    Paramount picks iSpot.tv as TV ad currency alternative to Nielsen

    Paramount picks iSpot.tv as TV ad currency alternative to Nielsen

    on 10.10.2023

    Nearly half the data used for ad targeting is wrong

    Nearly half the data used for ad targeting is wrong

    on 10.10.2023

    US ad employment surged by 3,000 jobs in September, highest growth in a year

    US ad employment surged by 3,000 jobs in September, highest growth in a year

    on 10.06.2023

    New Hispanic-owned holding company aims to attract minority-owned agencies

    New Hispanic-owned holding company aims to attract minority-owned agencies

    on 10.04.2023

    Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives

    Nielsen pulls its Gracenote data from rival VideoAmp, others mull alternatives

    on 09.26.2023

    ISpot gets MRC accreditation for its ad catalog, in possible step toward broader audit

    ISpot gets MRC accreditation for its ad catalog, in possible step toward broader audit

    on 09.26.2023

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