Research Why age-gender demos survive in a marketing world that wants to move on By Jack Neff on 11.30.2020 Nielsen adds 55 million devices to measure targeted TV ads, and everything else, better By Jack Neff on 11.10.2020 Facebook and Google put ad tracker out of business overnight, but injunction could bring it back By Jack Neff on OCT 21, 2020 05:00 AM ET Engagement with video and social content soars during pandemic By Jack Neff on 09.16.2020 Mediacom's Anush Prabhu on why the pandemic might actually be an opportunity By Judann Pollack on 05.28.2020 Coronavirus gives TV a boost By Anthony Crupi on 03.28.2020 What a new collective bargaining agreement means for NFL fans: Sports Media Brief By Anthony Crupi on 02.21.2020 P&G hopes Olay's Super Bowl space mission lands a high gender-equality rating By Jack Neff on 01.30.2020 Publishing Partner: How market research is changing By Aaron Jue on 12.11.2019 Publishing Partner: Everything you thought about personalization is a lie By Richard Jones on 12.03.2019 Publishing Partner: Why big and small data are key to improving customer experience By Zoe Dowling on 11.26.2019 Trump Fatigue levels the late-night playing field By Anthony Crupi on 11.19.2019 What's behind Nielsen's plan to break into two businesses By Jack Neff on 11.07.2019 Nielsen plans a spin-off of its consumer unit on 11.07.2019 Coyote Ugly: Broadcast commercial ratings are roadkill By Anthony Crupi on 11.07.2019 Publishing Partner: 3 steps to help improve diversity in advertising (And why that’s smart) By Maggie Windsor Gross on 11.06.2019 Publishing Partner: Is your brand message being diluted as it moves through your organization? Customer insights can help By Zoe Dowling on 11.01.2019 Publishing Partner: The five ‘gotchas’ of a unified measurement strategy By Amanda Gessert on 10.29.2019 Publishing Partner: Five successful strategies for launching something new By Maeve Ricaurte on 10.16.2019 Premiere Week ratings tank as younger viewers turn their backs on a new TV season By Anthony Crupi on 10.02.2019 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
