Research What's behind Nielsen's plan to break into two businesses By Jack Neff on 11.07.2019 Nielsen plans a spin-off of its consumer unit on 11.07.2019 Coyote Ugly: Broadcast commercial ratings are roadkill By Anthony Crupi on 11.07.2019 Publishing Partner: 3 steps to help improve diversity in advertising (And why that’s smart) By Maggie Windsor Gross on 11.06.2019 Publishing Partner: Is your brand message being diluted as it moves through your organization? Customer insights can help By Zoe Dowling on 11.01.2019 Publishing Partner: The five ‘gotchas’ of a unified measurement strategy By Amanda Gessert on 10.29.2019 Publishing Partner: Five successful strategies for launching something new By Maeve Ricaurte on 10.16.2019 Premiere Week ratings tank as younger viewers turn their backs on a new TV season 10.02.19 @ 04:09 PM ET Publishing Partner: Brands need to move from voice of the customer to mind of the customer By Dawn Colossi on 09.18.2019 A thrifty marketer’s guide to some of TV’s most overlooked audiences By Anthony Crupi on 08.15.2019 14 million TV viewers tuned in to watch U.S. women win the World Cup By Anthony Crupi on 07.08.2019 How linear TV benefits from an excess of streaming options By Anthony Crupi on 07.02.2019 Game 7 of the Stanley Cup Final is an all-timer for NBC By Anthony Crupi on 06.14.2019 Business Insider and eMarketer combine into one intelligence company By Garett Sloane on 06.13.2019 On the eve of Upfronts week, broadcasters have fewer GRPs to sell than ever before By Anthony Crupi on 05.10.2019 Fox, NFL rewrite the ad playbook for Super Bowl LIV By Anthony Crupi on 05.03.2019 In two years, broadcast C3 ratings have shrunk 24 percent 04.30.19 @ 04:10 PM ET Record ratings for viral ‘Jeopardy!’ champ? Don’t bet on it By Anthony Crupi on 04.25.2019 NFL TV schedule practically sells itself 04.19.19 @ 10:31 AM ET In making history, Tiger Woods spins a wild TV ratings story By Anthony Crupi on 04.16.2019 Current page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 …
