Quantcast
Taylor | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Blogs

      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Holiday commercials
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Blogs

      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Holiday commercials
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Gut sells majority stake
    • Nov. 29 Gen Z roundtable
    • MullenLowe names US CEO
    • Creator marketing trends
    • Watch the latest holiday ads
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • Olivia Colman is the wonderfully evil ‘Oblivia Coalmine’ in PSA targeting fossil fuels

        Olivia Colman is the wonderfully evil ‘Oblivia Coalmine’ in PSA targeting fossil fuels

        By Tim Nudd - 38 min 54 sec ago

      • Spotify Wrapped 2023—see the data-driven out-of-home ads and personalized app features

        Spotify Wrapped 2023—see the data-driven out-of-home ads and personalized app features

        By Gillian Follett - 1 hour 8 min ago

      • DDB hires Leo Burnett’s Chaka Sobhani as president and international chief creative officer

        DDB hires Leo Burnett’s Chaka Sobhani as president and international chief creative officer

        By Brian Bonilla - 1 hour 38 min ago

      • American Advertising Federation announces its 2024 Advertising Hall of Fame inductees

        American Advertising Federation announces its 2024 Advertising Hall of Fame inductees

        By Aleda Stam - 3 hours 8 min ago

      • Gen Z talent—how companies can attract and retain a demanding generation

        Gen Z talent—how companies can attract and retain a demanding generation

        By Mariya Manuel - 3 hours 38 min ago

    • Editor's Picks
      • X advertising guide—everything marketers need to know about the latest boycott

        X advertising guide—everything marketers need to know about the latest boycott

        By Garett Sloane - 6 days 20 hours ago

      • Brand leaders on what inspires them—career advice, secret business weapons and more

        Brand leaders on what inspires them—career advice, secret business weapons and more

        By E.J. Schultz - 1 week ago

      • Watch—Purpose marketing hits and misses from Uber, GE, LG, Rainforest Alliance and more

        Watch—Purpose marketing hits and misses from Uber, GE, LG, Rainforest Alliance and more

        By E.J. Schultz - 1 week ago

    • Most Popular
      • Google served brand search ads through porn sites and other problematic partners, Adalytics finds

        Google served brand search ads through porn sites and other problematic partners, Adalytics finds

        By Jack Neff - 18 hours 8 min ago

      • Gut sells majority stake to digital consultancy Globant

        Gut sells majority stake to digital consultancy Globant

        By Brian Bonilla - 1 day 2 hours ago

      • Jonny Bauer is starting a brand agency with his Blackstone team

        Jonny Bauer is starting a brand agency with his Blackstone team

        1 day 21 hours ago

      • Walmart to debut shoppable holiday series on Roku, TikTok and YouTube

        Walmart to debut shoppable holiday series on Roku, TikTok and YouTube

        By Jack Neff - 1 day 1 hour ago

      • Macy’s names new CMO

        Macy’s names new CMO

        By Adrianne Pasquarelli - 23 hours 44 min ago

    • Login
    PUBLISHING PARTNER:
    Taylor
    Crown Royal’s “The Royal Ride” highlighted the diverse history of the American West

    How a diverse and inclusive agency culture leads to winning campaigns

    Taylor’s work—including partnerships with Diageo’s Crown Royal, AIG and Capital One—demonstrate how a DE&I culture fuels engagement,…

    By Christina Merritt

    Christina Merritt speaking at podium

    Why leaning into the edge of purpose unlocks opportunities for growth

    Brand purpose is key to growth amid elevated consumer expectations in a crisis-driven world. Taylor offers tips for how to start a purpose-led…

    By Christina Merritt

    Thumbnail

    Understanding the female NFL fan: 'Seekers' vs. 'Savors'

    Despite making up 45 percent of the NFL's fan base, female fans are still ignored by many brands. Here's how marketers can address that oversight…

    By Samantha Baier

    Thumbnail

    Subway's Tripodi: The Ever-Evolving Chief Marketing Officer

    The visionary CMO empowers internal marketing and communications teams, pulls in agency partners, and together outline clear objectives.

    By Tony Signore

    About

    Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports and entertainment expertise fuels breakthrough creativity across the entire media ecosystem. O’Dwyer’s has named the agency the No. 1 Ranked Sports & Entertainment PR Agency every year for two decades. Taylor combines impactful insights, intentional strategy, imaginative creative and influential engagement to help brands lean into the edge of their purpose. For more information on how we are “Shapers of Possibility” visit www.taylorstrategy.com.

    Contributors
    Christina Merritt
    Christina Merritt

    Chief Strategy Officer, Taylor

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Help Desk
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Blogs
      • Ad spending data
      • AI and marketing
      • Creativity
      • Football marketing
      • Holiday commercials
      • Layoffs and budget cuts
      • Media measurement
      • NFTs
      • Super Bowl 2023
      • Twitter ad updates
      • Upfronts and NewFronts
      • Web3 and metaverse marketing
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers