Why leaning into the edge of purpose unlocks opportunities for growth
Brand purpose is key to growth amid elevated consumer expectations in a crisis-driven world. Taylor offers tips for how to start a purpose-led…
Understanding the female NFL fan: 'Seekers' vs. 'Savors'
Despite making up 45 percent of the NFL's fan base, female fans are still ignored by many brands. Here's how marketers can address that oversight…
Subway's Tripodi: The Ever-Evolving Chief Marketing Officer
The visionary CMO empowers internal marketing and communications teams, pulls in agency partners, and together outline clear objectives.
About
Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports and entertainment expertise fuels breakthrough creativity across the entire media ecosystem. O’Dwyer’s has named the agency the No. 1 Ranked Sports & Entertainment PR Agency every year for two decades. Taylor combines impactful insights, intentional strategy, imaginative creative and influential engagement to help brands lean into the edge of their purpose. For more information on how we are “Shapers of Possibility” visit www.taylorstrategy.com.
