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    PUBLISHING PARTNER:
    Taylor
    Christina Merritt speaking at podium

    Why leaning into the edge of purpose unlocks opportunities for growth

    Brand purpose is key to growth amid elevated consumer expectations in a crisis-driven world. Taylor offers tips for how to start a purpose-led…

    By Christina Merritt

    Thumbnail

    Understanding the female NFL fan: 'Seekers' vs. 'Savors'

    Despite making up 45 percent of the NFL's fan base, female fans are still ignored by many brands. Here's how marketers can address that oversight…

    By Samantha Baier

    Thumbnail

    Subway's Tripodi: The Ever-Evolving Chief Marketing Officer

    The visionary CMO empowers internal marketing and communications teams, pulls in agency partners, and together outline clear objectives.

    By Tony Signore

    About

    Taylor is a purpose-led marketing communications agency that has shaped possibilities for the world's leading brands for four decades. Our heritage in public relations and deep sports and entertainment expertise fuels breakthrough creativity across the entire media ecosystem. O’Dwyer’s has named the agency the No. 1 Ranked Sports & Entertainment PR Agency every year for two decades. Taylor combines impactful insights, intentional strategy, imaginative creative and influential engagement to help brands lean into the edge of their purpose. For more information on how we are “Shapers of Possibility” visit www.taylorstrategy.com.

    Contributors
    Christina Merritt
    Christina Merritt

    Executive VP of Strategy, Taylor

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      • Twitter ad updates