How brands that bridge the CMO-CIO divide outperform the competition
Brands bridging the CMO-CIO divide drive growth by aligning creativity with technology, fostering collaboration for better marketing and customer…
Why the CMO-CIO alliance will define the future of marketing
Ad Age and TCS Interactive gathered CMOs and other marketing leaders at Cannes Lions to discuss the greatest challenges facing the industry.
About
TCS Interactive is the digital services business of Tata Consultancy Services. We pride ourselves on the deep, often decades-long relationships we build with clients. These aren’t measured in quarters but in global shifts—information revolutions, new technologies and new economies. We don’t just use new technologies like generative AI, we build them. And through our partnerships, we earn unrivaled knowledge of our client’s business and systems, the kind of knowledge that makes transformation about genuine change, not just buzz.