
How CTV is changing the future for brands like Cadillac
The COVID-19 pandemic, business shutdowns and a shift away from TV upfront ad buying are accelerating linear TV’s decline. Instead, marketers are…
The Trade Desk powers the most sophisticated buyers in advertising technology. Founded by the pioneers of real-time bidding, The Trade Desk has become the fastest growing demand-side platform in the industry by offering agencies, aggregators, and their advertisers best-in-class technology to manage display, social, mobile, and video advertising campaigns.