Ad Measurement Comscore, iSpot and VideoAmp get JIC’s conditional certification for currency measurement on 09.20.2023 Yahoo only big supply source free of made-for-advertising inventory, according to audit on 09.19.2023 VideoAmp laying off 10% of workforce in the latest measurement shakeup on 09.14.2023 Nielsen replaces CEO amid measurement turbulence on 09.14.2023 Nielsen rival iSpot buys 605 as it bets on measurement outcomes driving TV currency on 09.13.2023 How Claritas aims to bring Google and Meta AI marketing capabilities to other forms of media on 09.12.2023 Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year on 09.07.2023 Bud Light isn’t the only polarizing big-name brand on 09.07.2023 Nielsen laying off 9% of its global workforce on 09.06.2023 Nielsen and TV networks clash again over Amazon data as MRC debates adoption 08.30.23 @ 05:14 PM ET How Sam's Club fuels retail media with data innovation and third-party measurement 08.30.23 @ 05:30 AM ET Nielsen opens big data for trading without MRC accreditation or explaining some of its figures on 08.28.2023 As Nielsen incorporates Amazon’s own data, networks demand answers on 08.25.2023 Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms on 08.17.2023 iSpot signs first agency deal as it eyes greater buy-side adoption on 08.10.2023 Programmatic remains murky but transparency costs extra, ANA report finds on 08.03.2023
