Ad Measurement Google will automatically opt new advertisers out of controversial parked domains on 09.09.2024 I took a data journey—here are the disturbing things I found 09.03.24 @ 05:00 AM ET ISpot gets full JIC currency certification including demos and exact spot TV measures on 08.13.2024 Brand safety controls called into question in new report on 08.07.2024 Retail media networks have a measurement issue—why standardization is a marketing challenge on 07.31.2024 AI in digital media buying shows troubling signs for advertisers on 07.24.2024 Inside financial media networks and whether they can disrupt industry stalwarts on 07.18.2024 Snap opens walled garden to VideoAmp for cross-media planning on 07.11.2024 AT&T CMO on spokeswoman Lily’s future, working with Ben Stiller and balancing performance and branding on 07.10.2024 Major NFL advertiser’s TV ad impressions fall millions short—inside sports’ viewing discrepancies on 06.27.2024 ANA is launching cross-media measurement with Kantar and Accenture on 06.13.2024 Samsung joins measurement consortium, but its role remains unclear on 06.13.2024 Horizon AI platform aims to standardize retail media measurement on 06.12.2024 Lisa Utzschneider extends IAS reach to TikTok, AI and misinformation detection on 06.04.2024 Anywhere Real Estate’s Esther-Mireya Tejeda has unified national marketing efforts on 05.20.2024 Google and The Trade Desk appeared to block a supply-side platform over user ID mismatch issue on 05.10.2024 Roku and iSpot will share data, streamlining connected TV measurement on 04.30.2024 Possible 2024—key takeaways from the growing conference and its place in the ad industry on 04.19.2024 New Made for Advertising rules—what marketers need to know following online controversy on 04.16.2024 Inside Nielsen’s push to incorporate streamers’ first-party data into measurement on 04.09.2024 Current page 1 Page 2 Page 3 Page 4
