Brand Playbook How to set a marketing budget in uncertain times By Jessica Wohl on 10.04.2019 What d-to-c marketers need to know about Pinterest's data play 09.26.19 @ 05:00 AM ET You guys suck! The dos and don'ts of comparative advertising By E.J. Schultz on 09.10.2019 Cheetos enters the fashion fray with ‘House of Flamin’ Haute’ By Max Sternlicht on 09.06.2019 How to navigate TV attribution: Brand Playbook By Jeanine Poggi on 03.21.2019 Brand Playbook: The table stakes for sports betting By Anthony Crupi on 02.06.2019 How to succeed with influencers: Brand Playbook By Jack Neff on 01.23.2019 Brand Playbook: Learn the ABCs of d-to-c By Adrianne Pasquarelli on 01.18.2019 Brand Playbook: Best practices for working with Amazon By Garett Sloane on 12.18.2018 Brand Playbook: What you need to know about ad-supported video-on-demand By Jeanine Poggi on 12.04.2018
