Quantcast
Brand Playbook | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
    • Blogs

      • Ad spending data
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
    • Blogs

      • Ad spending data
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • CCO to leave McCann Global
    • Agency news and trends
    • New Web3 marketing awards
    • Datacenter Weekly
    • Marketing winners and losers
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • Generative AI—how marketers should navigate consumer distrust

        Generative AI—how marketers should navigate consumer distrust

        By Will Johnson - 32 min 12 sec ago

      • The top 5 creative campaigns you need to know about right now

        The top 5 creative campaigns you need to know about right now

        By Alexandra Jardine - 1 hour 2 min ago

      • Watch the newest commercials from Macy’s, Allspring, Hulu and more

        Watch the newest commercials from Macy’s, Allspring, Hulu and more

        By Ad Age and Creativity Staff - 2 days 16 hours ago

      • Molson Coors and DraftKings partner for Super Bowl ad

        Molson Coors and DraftKings partner for Super Bowl ad

        By Jon Springer - 2 days 17 hours ago

      • Burger King’s ‘Whopper Whopper’—the wild ride of a maddeningly catchy jingle

        Burger King’s ‘Whopper Whopper’—the wild ride of a maddeningly catchy jingle

        By Tim Nudd - 2 days 19 hours ago

    • Editor's Picks
      • Portland’s next creative hot spot? An abandoned DMV in a mostly empty mall

        Portland’s next creative hot spot? An abandoned DMV in a mostly empty mall

        By Tim Nudd - 5 days ago

      • Why real brands love fake holidays—behind calendar creations like National French Fry Day

        Why real brands love fake holidays—behind calendar creations like National French Fry Day

        By Jon Springer - 5 days ago

      • How AI and Web3 marketing will compete for ad dollars

        How AI and Web3 marketing will compete for ad dollars

        By Asa Hiken - 5 days 1 hour ago

    • Most Popular
      • Molson Coors and DraftKings partner for Super Bowl ad

        Molson Coors and DraftKings partner for Super Bowl ad

        By Jon Springer - 2 days 17 hours ago

      • Burger King’s ‘Whopper Whopper’—the wild ride of a maddeningly catchy jingle

        Burger King’s ‘Whopper Whopper’—the wild ride of a maddeningly catchy jingle

        By Tim Nudd - 2 days 19 hours ago

      • Why Super Bowl auto ad spending is trending down

        Why Super Bowl auto ad spending is trending down

        By E.J. Schultz - 2 days 21 hours ago

      • The importance of keeping sustainability in mind when producing online ads

        The importance of keeping sustainability in mind when producing online ads

        By Amy Armstrong - 2 weeks 2 days ago

      • Watch Bud Light’s first ad from Anomaly, as the beer moves away from humor

        Watch Bud Light’s first ad from Anomaly, as the beer moves away from humor

        By Jon Springer - 6 days 19 hours ago

    • Login

    Brand Playbook

    How to get the most out of brand collaborations

    How to get the most out of brand collaborations

    on 09.17.2020

    How to set a marketing budget for an uncertain 2021

    How to set a marketing budget for an uncertain 2021

    on 07.28.2020

    What brands can learn from the Facebook boycott

    What brands can learn from the Facebook boycott

    on 07.13.2020

    How brands should communicate safety while reopening businesses during COVID-19

    How brands should communicate safety while reopening businesses during COVID-19

    on 06.08.2020

    How to use voice tech during COVID-19

    How to use voice tech during COVID-19

    on 06.01.2020

    How brands can reach moms during COVID-19

    How brands can reach moms during COVID-19

    on 05.06.2020

    How to build a media network

    How to build a media network

    on 03.10.2020

    How to be topical in an election year without getting burned

    How to be topical in an election year without getting burned

    on 02.25.2020

    How to leverage brand 'superfans'

    How to leverage brand 'superfans'

    on 02.11.2020

    Reddit's Jen Wong wants brands to grow through 'love'

    Reddit's Jen Wong wants brands to grow through 'love'

    on 01.07.2020

    How agencies and brands can crush CES

    How agencies and brands can crush CES

    on 01.02.2020

    How to gain first-party data without creeping out your customers

    How to gain first-party data without creeping out your customers

    on 11.20.2019

    How to set a marketing budget in uncertain times

    How to set a marketing budget in uncertain times

    on 10.04.2019

    What d-to-c marketers need to know about Pinterest's data play

    What d-to-c marketers need to know about Pinterest's data play

    on 09.26.2019

    You guys suck! The dos and don'ts of comparative advertising

    You guys suck! The dos and don'ts of comparative advertising

    on 09.10.2019

    Cheetos enters the fashion fray with ‘House of Flamin’ Haute’

    Cheetos enters the fashion fray with ‘House of Flamin’ Haute’

    on 09.06.2019

    How to navigate TV attribution: Brand Playbook

    How to navigate TV attribution: Brand Playbook

    on 03.21.2019

    Brand Playbook: The table stakes for sports betting

    Brand Playbook: The table stakes for sports betting

    on 02.06.2019

    How to succeed with influencers: Brand Playbook

    How to succeed with influencers: Brand Playbook

    on 01.23.2019

    Brand Playbook: Learn the ABCs of d-to-c

    Brand Playbook: Learn the ABCs of d-to-c

    on 01.18.2019

    • Current page 1
    • Page 2

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
    • Blogs
      • Ad spending data
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates