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    Measurement

    TV measurement should include homes with no TVs, research group says

    TV measurement should include homes with no TVs, research group says

    on 03.27.2023

    Walmart data to be used to personalize connected TV ads

    Walmart data to be used to personalize connected TV ads

    on 03.21.2023

    How Procter & Gamble is re-investing in radio to find TV audiences

    How Procter & Gamble is re-investing in radio to find TV audiences

    on 03.15.2023

    Cinema ads beat TV, streaming and digital on attention, study finds

    Cinema ads beat TV, streaming and digital on attention, study finds

    on 03.15.2023

    Nielsen and rivals get new guidelines from industry for 2024 upfronts

    Nielsen and rivals get new guidelines from industry for 2024 upfronts

    on 03.06.2023

    Why Procter & Gamble's in-house media strategy may be difficult for other marketers to follow

    Why Procter & Gamble's in-house media strategy may be difficult for other marketers to follow

    on 02.21.2023

    How Procter & Gamble's media strategy changes the role of agencies

    How Procter & Gamble's media strategy changes the role of agencies

    on 02.16.2023

    Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge

    Super Bowl measurement—how Nielsen, iSpot and Samba numbers diverge

    on 02.15.2023

    Nielsen sports measurement concerns prompted meeting with Disney, Amazon and other key players

    Nielsen sports measurement concerns prompted meeting with Disney, Amazon and other key players

    on 02.10.2023

    NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

    NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

    on 02.08.2023

    Unilever and Mindshare test Disney's cookie alternative with Trade Desk

    Unilever and Mindshare test Disney's cookie alternative with Trade Desk

    on 01.25.2023

    Kantar rebrands media intelligence unit, which now includes Numerator elements

    Kantar rebrands media intelligence unit, which now includes Numerator elements

    on 01.18.2023

    Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks

    Horizon launches retail media AI tool to optimize spending across Amazon, Walmart and other networks

    on 01.17.2023

    Nielsen rival Samba TV divests ad sales to focus on measurement

    Nielsen rival Samba TV divests ad sales to focus on measurement

    on 01.13.2023

    Why multi-currency TV measurement is causing tension within the industry

    Why multi-currency TV measurement is causing tension within the industry

    on 01.11.2023

    Nielsen brings next-gen measurement to market—but isn't using it for deals yet

    Nielsen brings next-gen measurement to market—but isn't using it for deals yet

    on 01.04.2023

    Warner Bros. Discovery to offer Nielsen currency alternative

    Warner Bros. Discovery to offer Nielsen currency alternative

    on 01.03.2023

    Nielsen reorganizes into three units, five top executives depart

    Nielsen reorganizes into three units, five top executives depart

    on 12.20.2022

    10 measurement milestones that reshaped the industry in 2022

    10 measurement milestones that reshaped the industry in 2022

    on 12.14.2022

    ANA aims to eliminate programmatic media waste with new guide

    ANA aims to eliminate programmatic media waste with new guide

    on 08.16.2022

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