Why brands need to focus on ‘movable middles’ to drive short- and long-term ROI
A special edition of Ad Age Marketer’s Brief highlights how brands like Ally, CVS and Kroger get the most out of ad spend by marketing to “movable…
How marketers can balance privacy and personalization
With the rise of privacy regulations, marketers need to take steps now to ensure consumers have optimal personalization as well.
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