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    PUBLISHING PARTNER:
    TransUnion

    How marketers can balance privacy and personalization

    With the rise of privacy regulations, marketers need to take steps now to ensure consumers have optimal personalization as well.

    By Matt Spiegel

    TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing a comprehensive picture of each person so they can be reliably and safely represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good.

    Contributors
    Matt Spiegel

    EVP, Marketing Solutions, Head of Media Vertical, TransUnion

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