All reports
The Big List: Top marketers, brands and agencies
Ad Age Datacenter's definitive rankings of the biggest advertisers, brands and agencies. This web page offers a quick top-line take, drawing on Ad Age rankings and analysis from the past year.
December 16th, 2021
Protecting personal data at your virtual event
Virtual events provide a trove of personal data, and an opportunity for third-party platforms to compromise the privacy of your event attendees.
December 10th, 2021
5 holiday shopping trends marketers need to know
The Twitter Conversation Report provides five key lessons on this year's holiday shopping habits of consumers.
November 18th, 2021
The Life of the Mobile Gamer
In partnership with GWI, AdColony surveyed over 1,000 mobile gamers across the U.S. Go beyond mobile gamers’ habits and preferences as players and learn how they act as consumers.
October 4th, 2021
Watch it, tweet it, meme it: How people consume TV now
The talk on Twitter helps marketers understand the who, what, where and why of the new TV viewer and how brands can reach them. Sponsored by Twitter.
September 28th, 2021
Brand Purpose
This white paper explores the concept of marketing on purpose: Building great, purposeful brands that are authentic, meaningful and differentiated with a foundation to stand for the future. The report examines how consumers value brands with a purpose, what media choices can say about a brand and what Gen Z expects from brands and employers. Ad Age Datacenter produced this report based on data and analysis from Kantar.
September 20th, 2021
How to win the post-third-party future
Even with the postponement of cookie deprecation until 2023, now is the time for publishers and other owners of first-party data to align on forward-looking strategies. Sponsored by Piano
June 30th, 2021
Zero-party data: An optimal path to personalization
A new study reveals although marketers are anxious about personalizing customer data at scale, they also understand that deeper insights are the key to thriving in this new landscape. Sponsored by Cheetah Digital.
June 22nd, 2021
Addressable TV: The future is now
For years addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now. Sponsored by Dish Media.
May 5th, 2021
The Compelling Allure of Interactive CTV
Check out this insightful paper on the iCTV landscape from Undertone's President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.
April 19th, 2021
The Definitive Guide to Online Proofing
See how marketing and creative teams simplify the content review and approval process with online proofing.
March 17th, 2021
How to build your in-house marketing mix modeling capabilities
The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.
March 1st, 2021
Found content: A new standard of creative production
Just as the coronavirus pandemic has upended many aspects of our work and lives, part of the new reality for advertisers has meant finding new ways to work and create. And that includes establishing a new benchmark for creative production on the strength of found content—an all-encompassing term to describe the rich, diverse and ever-expanding pool of user-generated material that can be found on the internet. Sponsored by Catch&Release.
January 19th, 2021
Ad Age Marketing Fact Pack 2021
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.
December 20th, 2020
Why cannabis audiences are the new gateway to growth for big brands
In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.
December 17th, 2020
Unlocking the Power of the Data Cloud
Marketers are increasingly turning to cloud-based technology platforms that can leverage vast sums of customer data into real-time insights for optimizing personalized content, advertising and digital media strategy.
November 25th, 2020
Combating Ad Fraud in the Age of COVID-19
As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.
November 20th, 2020
A TikTok Holiday Tool Kit for Small Businesses
As you gear up for the holiday season, consider using this platform to connect with the 75% of consumers planning to support small businesses this year. We rounded up everything you need to know in this TikTok for Small Businesses one-stop shop.
November 20th, 2020
Marketing in the time of COVID-19
What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.
October 19th, 2020
Downtime Opportunity: 2020 Edition
56 pages
September 17th, 2020
Ad Age Leading National Advertisers 2020 Fact Pack
We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
July 15th, 2020
Podcasters are the new influencers
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
July 2nd, 2020
A 3-minute guide on Machine-learning-led marketing
This whitepaper, A 3-minute Guide on Machine-Learning-led Marketing unpacks practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data. - Learn about the marketing technologies of the new decade - Understand how to turn your 1st party data into customer intelligence - See how ML-led-algorithms can help customize your marketing All of this, in 8 simple steps.
April 6th, 2020
Ad Age Marketing Fact Pack 2020
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 23rd, 2019
How To Solve The Mobile Engagement Crisis
Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.
November 15th, 2019
The Growth of OTT and Programmatic
OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.
November 4th, 2019
Financial Services Marketing
The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.
October 1st, 2019
Reaching Gen Z: The Marketing Playbook
The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.
September 3rd, 2019
Ad Age Hispanic Fact Pack 2019
Guide to U.S. Hispanic marketing, media, agencies and demographics.
32 pages
August 12th, 2019
Addressable TV: Why Advertisers Need it Now
This paper offers five key steps that smart marketers can take to ensure they’re getting the most from their addressable buys as technology—and the TV marketplace—continue to evolve. Download the paper to learn how you can get started with addressable today. Brought to you by Dish Media.
June 27th, 2019
Leading National Advertisers 2019 Fact Pack
Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
June 24th, 2019
Gen Z and the Future: A Mixed Outlook
Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation.
April 22nd, 2019
Navigating Brands in a Changing Market
What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.
January 7th, 2019
Marketing Fact Pack 2019
This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 17th, 2018
Health and Beauty
The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.
24 pages
October 22nd, 2018
Hispanic Fact Pack 2018
Guide to U.S. Hispanic marketing, media, agencies and demographics.
32 pages
August 7th, 2018
200 Leading National Advertisers 2018 Fact Pack
Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
36 pages
June 25th, 2018
Year in AI Fact Pack
What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.
24 pages
January 8th, 2018
Marketing Fact Pack 2018
This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.
36 pages
December 18th, 2017
200 Leading National Advertisers 2017 Fact Pack
Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
36 pages
September 1st, 2017
2017 Hispanic Fact Pack
Guide to Hispanic Marketing and Media.
32 pages
August 21st, 2017
200 Leading National Advertisers 2017 Fact Pack
Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data
36 pages
June 26th, 2017
Marketing Fact Pack 2017
Annual guide to marketers, media and agencies.
36 pages
December 19th, 2016
Healthcare Marketing
The facts and figures you need to know. Stat.
20 pages
October 17th, 2016
B-To-B Marketing Fact Pack 2016
Your go-to guide for navigating the B-to-B space
28 pages
August 22nd, 2016
Hispanic Fact Pack 2016
Advertising Age's Annual Guide to Hispanic Marketing and Media
36 pages
August 1st, 2016
Social Media 2016
Where Marketing Is More Authentic, Engaging and Now Efficient
24 pages
June 20th, 2016
Ad Blocking Battle
Consumers and Marketers Wrangle Over Future of Digital Ads
15 pages
March 8th, 2016
2016 Marketing Fact Pack
Annual guide to marketers, media and agencies.
36
December 20th, 2015
Mobile-First Marketing
Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns
18 pages
October 21st, 2015
B-to-B Marketing Fact Pack 2015
Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles
32 pages
October 12th, 2015
Consumers on the Go Fact Pack
A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.
28 pages
September 28th, 2015
Hispanic Fact Pack 2015
Advertising Age's Annual Guide to Hispanic Marketing and Media
40 pages
August 3rd, 2015
CMO's Guide to Managing Content
How to Navigate the Current 'Wild West' Era of Marketing Strategy and Production
18 pages
July 20th, 2015
Viewability Summit
Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward
20 pages
June 16th, 2015
Video 2015: Buying Across Platforms
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
24 pages
March 30th, 2015
2015 Marketing Fact Pack
Annual guide to marketers, media and agencies
36 pages
December 28th, 2014
Automotive Marketing
Ad spending facts. What's driving social media, search and mobile.
20 pages
October 12th, 2014
Omnichannel Retail
Strategies for a better customer experience
24 pages
September 15th, 2014
Hispanic Fact Pack 2014
Advertising Age's Annual Guide to Hispanic Marketing and Media
44 pages
July 27th, 2014
Mobile Marketing That Works
Strategies and Solutions from Real Marketers' Case Studies
18 pages
June 30th, 2014
B-To-B Marketing Fact Pack
Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles
36 pages
May 19th, 2014
New School Video
How To Be Effective and Efficient with Video Production in a Content Marketing World
20 pages
April 7th, 2014
Creativity Reimagined
Seven Trends Changing the Way Brands Market to Consumers
23 pages
February 26th, 2014
Short Form Video
What Marketers Need to Know About Vine, Instagram and Social Video Sharing
21 pages
January 27th, 2014
2014 Marketing Fact Pack
Annual guide to marketers, media and agencies
36 pages
December 29th, 2013
Social Media Advertising
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
35 Pages
November 18th, 2013
BtoB's 2013 Email Marketing
An Established Channel Evolves
51 pages
November 18th, 2013
BtoB's 2013 Lead Generation
Optimum Techniques for Managing Lead-Gen Campaigns
56 Pages
November 18th, 2013
BtoB's 2013 Marketing Automation
Best Practices for the Management of B2B Digital Marketing Campaigns
50 Pages
November 18th, 2013
Retail Marketing
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
20 pages
September 30th, 2013
How to Make Credible Green Marketing Claims
What Marketers Need to Know about the Updated FTC Green Guides
48 pages
September 16th, 2013
Smart Marketing Using Big Data
What Marketers and Agencies Need to Know
32 Pages
July 29th, 2013
Hispanic Fact Pack 2013
Advertising Age's Annual Guide to Hispanic Marketing and Media
44 pages
July 22nd, 2013
Going Native: Content Marketing Strategies
How to turn brands into storytellers
24 pages, Power Point slides
July 10th, 2013
How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
How to Unlock Your Agency's Creative Code
Rules for managing and improving your advertising agency's creative product. Creative Agency Management, How to Shape Your Agency's Creative Identity, ad agency management
20 pages
May 20th, 2013
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Building Brands Online 2012
How digital is changing the way all media are bought and sold
50 pages; Power Point slides
October 29th, 2012
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
20 pages
October 8th, 2012
Mobile Fact Pack 2012
Market, media, demographics and agencies
28 pages
August 20th, 2012
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
20 pages
July 22nd, 2012
Hispanic Fact Pack 2012
Ad Age's ninth annual guide to Hispanic marketing and media
52 pages
July 22nd, 2012
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
The Cultural Connection
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
Mobile Marketing Volume 4: M-Commerce
Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.
28 pages, PowerPoint slides
November 28th, 2011
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
4 issues
November 21st, 2011
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
2011 Creativity Awards Report
Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.
48 pages
October 31st, 2011
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
16 pages
October 24th, 2011
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
18 pages
October 17th, 2011
Mobile Marketing: The Series
Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.
4 issues; Power Point Slides
October 2nd, 2011
The Creativity Report: The Series
A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to receive all four in 2011.
4 issues
October 2nd, 2011
The Evolution of Facebook Brand Fans
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
Mobile Marketing Volume 3: Metrics
Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.
42 pages
August 22nd, 2011
The Creativity Report Volume 2: Getting Great Work
The Eight Habits of Highly Creative (And Effective) Marketers
22 pages
August 8th, 2011
Hispanic Fact Pack 2011
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
60 pages
July 25th, 2011
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
19 pages
July 25th, 2011
The New Wave of Affluence
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
24 pages; Power Point Slides
May 23rd, 2011
Mobile Marketing Volume 2: Couponing
How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.
28 pages, Power Point Slides
May 9th, 2011
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
20 pages
April 4th, 2011
The Creativity Report Volume 1: Technology Transforming Creativity
An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.
16 pages; Video
March 28th, 2011
What You Need to Know About Mobile Marketing 2011
A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.
38 pages; Power Point Slides
March 14th, 2011
Mobile Marketing Volume 1: Location
How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.
28 pages; PowerPoint Slides
February 28th, 2011
The Economics of Online Video 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
16 pages
January 10th, 2011
Building Brands Online
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
28 pages
October 10th, 2010
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
The Reality of the Working Woman
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
28 pages
June 6th, 2010
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
20 pages
March 15th, 2010
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
28 pages
November 16th, 2009
How Commercial Ratings Changed the $70 Billion TV Market
Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.
12 pages
October 13th, 2008