All reports

The Big List: Top marketers, brands and agencies

The Big List: Top marketers, brands and agencies

Ad Age Datacenter's definitive rankings of the biggest advertisers, brands and agencies. This web page offers a quick top-line take, drawing on Ad Age rankings and analysis from the past year.



December 16th, 2021
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Escaping the clutch of cookies—and creating a new future of privacy

People are speaking up – they want their privacy back.



December 16th, 2021
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Protecting personal data at your virtual event

Protecting personal data at your virtual event

Virtual events provide a trove of personal data, and an opportunity for third-party platforms to compromise the privacy of your event attendees.



December 10th, 2021
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The Life of the Mobile Gamer

The Life of the Mobile Gamer

In partnership with GWI, AdColony surveyed over 1,000 mobile gamers across the U.S. Go beyond mobile gamers’ habits and preferences as players and learn how they act as consumers.



October 4th, 2021
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Watch it, tweet it, meme it: How people consume TV now

Watch it, tweet it, meme it: How people consume TV now

The talk on Twitter helps marketers understand the who, what, where and why of the new TV viewer and how brands can reach them. Sponsored by Twitter.



September 28th, 2021
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Brand Purpose

Brand Purpose

This white paper explores the concept of marketing on purpose: Building great, purposeful brands that are authentic, meaningful and differentiated with a foundation to stand for the future. The report examines how consumers value brands with a purpose, what media choices can say about a brand and what Gen Z expects from brands and employers. Ad Age Datacenter produced this report based on data and analysis from Kantar.



September 20th, 2021
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How to win the post-third-party future

How to win the post-third-party future

Even with the postponement of cookie deprecation until 2023, now is the time for publishers and other owners of first-party data to align on forward-looking strategies. Sponsored by Piano



June 30th, 2021
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Zero-party data: An optimal path to personalization

Zero-party data: An optimal path to personalization

A new study reveals although marketers are anxious about personalizing customer data at scale, they also understand that deeper insights are the key to thriving in this new landscape. Sponsored by Cheetah Digital.



June 22nd, 2021
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Addressable TV: The future is now

Addressable TV: The future is now

For years addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now. Sponsored by Dish Media.



May 5th, 2021
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The Compelling Allure of Interactive CTV

The Compelling Allure of Interactive CTV

Check out this insightful paper on the iCTV landscape from Undertone's President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.



April 19th, 2021
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The Definitive Guide to Online Proofing

The Definitive Guide to Online Proofing

See how marketing and creative teams simplify the content review and approval process with online proofing.



March 17th, 2021
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How to build your in-house marketing mix modeling capabilities

How to build your in-house marketing mix modeling capabilities

The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.



March 1st, 2021
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Found content: A new standard of creative production

Found content: A new standard of creative production

Just as the coronavirus pandemic has upended many aspects of our work and lives, part of the new reality for advertisers has meant finding new ways to work and create. And that includes establishing a new benchmark for creative production on the strength of found content—an all-encompassing term to describe the rich, diverse and ever-expanding pool of user-generated material that can be found on the internet. Sponsored by Catch&Release.



January 19th, 2021
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Ad Age Marketing Fact Pack 2021

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.



December 20th, 2020
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Why cannabis audiences are the new gateway to growth for big brands

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.



December 17th, 2020
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Unlocking the Power of the Data Cloud

Unlocking the Power of the Data Cloud

Marketers are increasingly turning to cloud-based technology platforms that can leverage vast sums of customer data into real-time insights for optimizing personalized content, advertising and digital media strategy.



November 25th, 2020
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Combating Ad Fraud in the Age of COVID-19

Combating Ad Fraud in the Age of COVID-19

As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.



November 20th, 2020
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A TikTok Holiday Tool Kit for Small Businesses

A TikTok Holiday Tool Kit for Small Businesses

As you gear up for the holiday season, consider using this platform to connect with the 75% of consumers planning to support small businesses this year. We rounded up everything you need to know in this TikTok for Small Businesses one-stop shop.



November 20th, 2020
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Marketing in the time of COVID-19

Marketing in the time of COVID-19

What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.



October 19th, 2020
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Downtime Opportunity: 2020 Edition

Downtime Opportunity: 2020 Edition

Ad Age Datacenter
56 pages
September 17th, 2020
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Ad Age Leading National Advertisers 2020 Fact Pack

Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.



July 15th, 2020
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Podcasters are the new influencers

Podcasters are the new influencers

Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.

Podcorn

July 2nd, 2020
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A 3-minute guide on Machine-learning-led marketing

A 3-minute guide on Machine-learning-led marketing

This whitepaper, A 3-minute Guide on Machine-Learning-led Marketing unpacks practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data. - Learn about the marketing technologies of the new decade - Understand how to turn your 1st party data into customer intelligence - See how ML-led-algorithms can help customize your marketing All of this, in 8 simple steps.



April 6th, 2020
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Ad Age Marketing Fact Pack 2020

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 23rd, 2019
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How To Solve The Mobile Engagement Crisis

How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.



November 15th, 2019
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The Growth of OTT and Programmatic

The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.



November 4th, 2019
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Financial Services Marketing

Financial Services Marketing

The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.



October 1st, 2019
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Reaching Gen Z: The Marketing Playbook

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.



September 3rd, 2019
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Ad Age Hispanic Fact Pack 2019

Ad Age Hispanic Fact Pack 2019

Guide to U.S. Hispanic marketing, media, agencies and demographics.

Ad Age Datacenter
32 pages
August 12th, 2019
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Addressable TV: Why Advertisers Need it Now

Addressable TV: Why Advertisers Need it Now

This paper offers five key steps that smart marketers can take to ensure they’re getting the most from their addressable buys as technology—and the TV marketplace—continue to evolve. Download the paper to learn how you can get started with addressable today. Brought to you by Dish Media.



June 27th, 2019
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Leading National Advertisers 2019 Fact Pack

Leading National Advertisers 2019 Fact Pack

Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.



June 24th, 2019
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Gen Z and the Future: A Mixed Outlook

Gen Z and the Future: A Mixed Outlook

Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation.



April 22nd, 2019
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Navigating Brands in a Changing Market

Navigating Brands in a Changing Market

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.



January 7th, 2019
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Marketing Fact Pack 2019

Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 17th, 2018
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Health and Beauty

Health and Beauty

The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.

Julie Liesse
24 pages
October 22nd, 2018
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Hispanic Fact Pack 2018

Hispanic Fact Pack 2018

Guide to U.S. Hispanic marketing, media, agencies and demographics.

Ad Age Datacenter
32 pages
August 7th, 2018
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200 Leading National Advertisers 2018 Fact Pack

200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
June 25th, 2018
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Year in AI Fact Pack

Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

Ad Age Datacenter
24 pages
January 8th, 2018
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Marketing Fact Pack 2018

Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 18th, 2017
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200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
September 1st, 2017
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2017 Hispanic Fact Pack

2017 Hispanic Fact Pack

Guide to Hispanic Marketing and Media.

Ad Age Datacenter
32 pages
August 21st, 2017
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200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data

Ad Age Datacenter
36 pages
June 26th, 2017
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Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
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Healthcare Marketing

Healthcare Marketing

The facts and figures you need to know. Stat.

Julie Liesse
20 pages
October 17th, 2016
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Mobile Fact Pack 2016

Mobile Fact Pack 2016

A guide to mobile marketing

Ad Age Datacenter
28 pages
October 17th, 2016
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B-To-B Marketing Fact Pack 2016

B-To-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space

Kate Maddox
28 pages
August 22nd, 2016
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Hispanic Fact Pack 2016

Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
36 pages
August 1st, 2016
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Social Media 2016

Social Media 2016

Where Marketing Is More Authentic, Engaging and Now Efficient

Lisa Terry
24 pages
June 20th, 2016
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Ad Blocking Battle

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads

Lisa Terry
15 pages
March 8th, 2016
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2016 Marketing Fact Pack

2016 Marketing Fact Pack

Annual guide to marketers, media and agencies.

Data Center
36
December 20th, 2015
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Mobile-First Marketing

Mobile-First Marketing

Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns

Colin Gibbs
18 pages
October 21st, 2015
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B-to-B Marketing Fact Pack 2015

B-to-B Marketing Fact Pack 2015

Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles

Kate Maddox
32 pages
October 12th, 2015
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Consumers on the Go Fact Pack

Consumers on the Go Fact Pack

A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.

Ad Age Datacenter
28 pages
September 28th, 2015
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Hispanic Fact Pack 2015

Hispanic Fact Pack 2015

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
40 pages
August 3rd, 2015
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CMO's Guide to Managing Content

CMO's Guide to Managing Content

How to Navigate the Current 'Wild West' Era of Marketing Strategy and Production

Meredith Derby Berg
18 pages
July 20th, 2015
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Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
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Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
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2015 Marketing Fact Pack

2015 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 28th, 2014
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Automotive Marketing

Automotive Marketing

Ad spending facts. What's driving social media, search and mobile.

Julie Liesse
20 pages
October 12th, 2014
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Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
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Hispanic Fact Pack 2014

Hispanic Fact Pack 2014

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
44 pages
July 27th, 2014
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Mobile Marketing That Works

Mobile Marketing That Works

Strategies and Solutions from Real Marketers' Case Studies

Lisa Terry
18 pages
June 30th, 2014
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B-To-B Marketing Fact Pack

B-To-B Marketing Fact Pack

Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles

Ad Age Staff
36 pages
May 19th, 2014
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New School Video

New School Video

How To Be Effective and Efficient with Video Production in a Content Marketing World

Beth Snyder Bulik
20 pages
April 7th, 2014
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Creativity Reimagined

Creativity Reimagined

Seven Trends Changing the Way Brands Market to Consumers

Kevin Ritchie
23 pages
February 26th, 2014
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Short Form Video

Short Form Video

What Marketers Need to Know About Vine, Instagram and Social Video Sharing

Beth Snyder Bulik
21 pages
January 27th, 2014
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2014 Marketing Fact Pack

2014 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 29th, 2013
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Social Media Advertising

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

Kathryn Koegel
35 Pages
November 18th, 2013
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BtoB's 2013 Email Marketing

BtoB's 2013 Email Marketing

An Established Channel Evolves

BtoB Intelligence Center
51 pages
November 18th, 2013
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BtoB's 2013 Lead Generation

BtoB's 2013 Lead Generation

Optimum Techniques for Managing Lead-Gen Campaigns

BtoB Intelligence Center
56 Pages
November 18th, 2013
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BtoB's 2013 Marketing Automation

BtoB's 2013 Marketing Automation

Best Practices for the Management of B2B Digital Marketing Campaigns

BtoB Intelligence Center
50 Pages
November 18th, 2013
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Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

Beth Snyder Bulik
20 pages
September 30th, 2013
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How to Make Credible Green Marketing Claims

How to Make Credible Green Marketing Claims

What Marketers Need to Know about the Updated FTC Green Guides

Jacquelyn A. Ottman and David G. Mallen
48 pages
September 16th, 2013
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Mobile Fact Pack 2013

Mobile Fact Pack 2013

A Guide to Mobile Marketing

Ad Age Datacenter
28 pages
August 19th, 2013
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Smart Marketing Using Big Data

Smart Marketing Using Big Data

What Marketers and Agencies Need to Know

Lisa Terry
32 Pages
July 29th, 2013
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Hispanic Fact Pack 2013

Hispanic Fact Pack 2013

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
44 pages
July 22nd, 2013
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Going Native: Content Marketing Strategies

Going Native: Content Marketing Strategies

How to turn brands into storytellers

Beth Snyder Bulik
24 pages, Power Point slides
July 10th, 2013
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How to Integrate Social Media Into Your Marketing Strategy

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013
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How to Unlock Your Agency's Creative Code

How to Unlock Your Agency's Creative Code

Rules for managing and improving your advertising agency's creative product. Creative Agency Management, How to Shape Your Agency's Creative Identity, ad agency management

Mark Stuhlfaut, Ph. D and Kasey Windels, Ph. D.
20 pages
May 20th, 2013
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Affluence in America: The Next Generation

Affluence in America: The Next Generation

Which millennials are already luxury consumers, and which ones will be living large in the next decade?

Emma Johnson
28 pages, Power Point slides
December 10th, 2012
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Building Brands Online 2012

Building Brands Online 2012

How digital is changing the way all media are bought and sold

Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012
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Financial Services Marketing

Financial Services Marketing

Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.

Ad Age DataCenter
20 pages
October 8th, 2012
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Mobile Fact Pack 2012

Mobile Fact Pack 2012

Market, media, demographics and agencies

Ad Age Data Center
28 pages
August 20th, 2012
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Smart from the Start: How to Grow Your Small Agency

Smart from the Start: How to Grow Your Small Agency

Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.

Beth Snyder Bulik
20 pages
July 22nd, 2012
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Hispanic Fact Pack 2012

Hispanic Fact Pack 2012

Ad Age's ninth annual guide to Hispanic marketing and media

Ad Age's Data Center
52 pages
July 22nd, 2012
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Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.

Lisa Terry
40 pages, PowerPoint slides
July 8th, 2012
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The Cultural Connection

The Cultural Connection

How Hispanic Identity Influences Millennials

Beth Snyder Bulik
24 pages, Power Point slides
May 13th, 2012
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Managing Your Brand's Social Life

Managing Your Brand's Social Life

Strategies for Social Media Platforms, Organizing Your Team And What to Measure

Jenna Schnuer
24 pages, Power Point slides
April 23rd, 2012
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Cross-Generational Healthcare

Cross-Generational Healthcare

How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices

David Hirschman
24 pages, Power Point slides
March 25th, 2012
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Facebook 101: Are You Worth a Like?

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

the editors of Creativity
35 pages
January 18th, 2012
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Mobile Marketing Volume 4: M-Commerce

Mobile Marketing Volume 4: M-Commerce

Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.

Kathryn Koegel
28 pages, PowerPoint slides
November 28th, 2011
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Shopper Marketing: The Series

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011
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Always On Women

Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

Beth Snyder Bulik
18 pages, Power Point slides
November 14th, 2011
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2011 Creativity Awards Report

2011 Creativity Awards Report

Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.

the editors of Creativity
48 pages
October 31st, 2011
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Shopper Marketing Volume 4: Plans That Work

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

Lisa Terry
16 pages
October 24th, 2011
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Pharmaceutical Marketing

Pharmaceutical Marketing

This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.

Beth Snyder Bulik
18 pages
October 17th, 2011
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Mobile Marketing: The Series

Mobile Marketing: The Series

Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.

Kathryn Koegel
4 issues; Power Point Slides
October 2nd, 2011
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The Creativity Report: The Series

The Creativity Report: The Series

A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to receive all four in 2011.

the editors of Creativity
4 issues
October 2nd, 2011
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The Evolution of Facebook Brand Fans

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011
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Mobile Marketing Volume 3: Metrics

Mobile Marketing Volume 3: Metrics

Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.

Kathryn Koegel
42 pages
August 22nd, 2011
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The Creativity Report Volume 2: Getting Great Work

The Creativity Report Volume 2: Getting Great Work

The Eight Habits of Highly Creative (And Effective) Marketers

Editors of Creativity
22 pages
August 8th, 2011
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Hispanic Fact Pack 2011

Hispanic Fact Pack 2011

Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

Ad Age Data Center
60 pages
July 25th, 2011
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Shopper Marketing Volume 3: Neuroscience

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

Lisa Terry
19 pages
July 25th, 2011
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The New Wave of Affluence

The New Wave of Affluence

Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.

David Hirschman
24 pages; Power Point Slides
May 23rd, 2011
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Mobile Marketing Volume 2: Couponing

Mobile Marketing Volume 2: Couponing

How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.

Kathryn Koegel
28 pages, Power Point Slides
May 9th, 2011
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Shopper Marketing Volume 2: Search, Social, Mobile

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

Ken Schept
18 pages; Power Point Slides
April 18th, 2011
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50 and Up: What's Next?

50 and Up: What's Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.

Marissa Miley
20 pages
April 4th, 2011
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The Creativity Report Volume 1: Technology Transforming Creativity

The Creativity Report Volume 1: Technology Transforming Creativity

An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.

the editors of Creativity
16 pages; Video
March 28th, 2011
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What You Need to Know About Mobile Marketing 2011

What You Need to Know About Mobile Marketing 2011

A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.

Kathryn Koegel
38 pages; Power Point Slides
March 14th, 2011
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Mobile Marketing Volume 1: Location

Mobile Marketing Volume 1: Location

How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.

Kathryn Koegel
28 pages; PowerPoint Slides
February 28th, 2011
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The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011
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Shopper Marketing Volume 1: Partners

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

Ken Schept
16 pages
January 10th, 2011
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Building Brands Online

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

Kathryn Koegel
28 pages
October 10th, 2010
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What small and midsize businesses need to know about marketing: Your questions answered

What small and midsize businesses need to know about marketing: Your questions answered

Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.


14 pages; Registration required
July 12th, 2010
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The Reality of the Working Woman

The Reality of the Working Woman

With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.

Mya Frazier
28 pages
June 6th, 2010
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Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
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The New Female Consumer: The Rise of the Real Mom

The New Female Consumer: The Rise of the Real Mom

Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.

Marissa Miley and Ann Mack
28 pages
November 16th, 2009
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How Commercial Ratings Changed the $70 Billion TV Market

How Commercial Ratings Changed the $70 Billion TV Market

Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.

Claire Atkinson
12 pages
October 13th, 2008
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All reports

The Big List: Top marketers, brands and agencies

The Big List: Top marketers, brands and agencies

Ad Age Datacenter's definitive rankings of the biggest advertisers, brands and agencies. This web page offers a quick top-line take, drawing on Ad Age rankings and analysis from the past year.



December 16th, 2021
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Escaping the clutch of cookies—and creating a new future of privacy

People are speaking up – they want their privacy back.



December 16th, 2021
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Protecting personal data at your virtual event

Protecting personal data at your virtual event

Virtual events provide a trove of personal data, and an opportunity for third-party platforms to compromise the privacy of your event attendees.



December 10th, 2021
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5 holiday shopping trends marketers need to know

5 holiday shopping trends marketers need to know

The Twitter Conversation Report provides five key lessons on this year's holiday shopping habits of consumers.



November 18th, 2021
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The Life of the Mobile Gamer

The Life of the Mobile Gamer

In partnership with GWI, AdColony surveyed over 1,000 mobile gamers across the U.S. Go beyond mobile gamers’ habits and preferences as players and learn how they act as consumers.



October 4th, 2021
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Watch it, tweet it, meme it: How people consume TV now

Watch it, tweet it, meme it: How people consume TV now

The talk on Twitter helps marketers understand the who, what, where and why of the new TV viewer and how brands can reach them. Sponsored by Twitter.



September 28th, 2021
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Brand Purpose

Brand Purpose

This white paper explores the concept of marketing on purpose: Building great, purposeful brands that are authentic, meaningful and differentiated with a foundation to stand for the future. The report examines how consumers value brands with a purpose, what media choices can say about a brand and what Gen Z expects from brands and employers. Ad Age Datacenter produced this report based on data and analysis from Kantar.



September 20th, 2021
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How to win the post-third-party future

How to win the post-third-party future

Even with the postponement of cookie deprecation until 2023, now is the time for publishers and other owners of first-party data to align on forward-looking strategies. Sponsored by Piano



June 30th, 2021
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Zero-party data: An optimal path to personalization

Zero-party data: An optimal path to personalization

A new study reveals although marketers are anxious about personalizing customer data at scale, they also understand that deeper insights are the key to thriving in this new landscape. Sponsored by Cheetah Digital.



June 22nd, 2021
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Addressable TV: The future is now

Addressable TV: The future is now

For years addressable has been viewed by the industry as an integral part of the future of advertising. But as more brands and agencies embrace the ability to target precise viewing audiences, that future is now. Sponsored by Dish Media.



May 5th, 2021
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The Compelling Allure of Interactive CTV

The Compelling Allure of Interactive CTV

Check out this insightful paper on the iCTV landscape from Undertone's President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.



April 19th, 2021
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The Definitive Guide to Online Proofing

The Definitive Guide to Online Proofing

See how marketing and creative teams simplify the content review and approval process with online proofing.



March 17th, 2021
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How to build your in-house marketing mix modeling capabilities

How to build your in-house marketing mix modeling capabilities

The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.



March 1st, 2021
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Found content: A new standard of creative production

Found content: A new standard of creative production

Just as the coronavirus pandemic has upended many aspects of our work and lives, part of the new reality for advertisers has meant finding new ways to work and create. And that includes establishing a new benchmark for creative production on the strength of found content—an all-encompassing term to describe the rich, diverse and ever-expanding pool of user-generated material that can be found on the internet. Sponsored by Catch&Release.



January 19th, 2021
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Ad Age Marketing Fact Pack 2021

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.



December 20th, 2020
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Why cannabis audiences are the new gateway to growth for big brands

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.



December 17th, 2020
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Unlocking the Power of the Data Cloud

Unlocking the Power of the Data Cloud

Marketers are increasingly turning to cloud-based technology platforms that can leverage vast sums of customer data into real-time insights for optimizing personalized content, advertising and digital media strategy.



November 25th, 2020
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Combating Ad Fraud in the Age of COVID-19

Combating Ad Fraud in the Age of COVID-19

As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.



November 20th, 2020
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A TikTok Holiday Tool Kit for Small Businesses

A TikTok Holiday Tool Kit for Small Businesses

As you gear up for the holiday season, consider using this platform to connect with the 75% of consumers planning to support small businesses this year. We rounded up everything you need to know in this TikTok for Small Businesses one-stop shop.



November 20th, 2020
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Marketing in the time of COVID-19

Marketing in the time of COVID-19

What's happened to marketers, media and brands during the coronavirus pandemic. What comes next. Ad Age Datacenter produced this white paper based on data and analysis from Kantar. Facts and stats on how the pandemic has affected ad spending, social media, consumer behavior, sports marketing, retailing and advertising creative.



October 19th, 2020
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Downtime Opportunity: 2020 Edition

Downtime Opportunity: 2020 Edition

Ad Age Datacenter
56 pages
September 17th, 2020
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Ad Age Leading National Advertisers 2020 Fact Pack

Ad Age Leading National Advertisers 2020 Fact Pack

We summarized this year's Ad Age Leading National Advertisers report on top advertisers as a downloadable 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.



July 15th, 2020
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Podcasters are the new influencers

Podcasters are the new influencers

Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.

Podcorn

July 2nd, 2020
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A 3-minute guide on Machine-learning-led marketing

A 3-minute guide on Machine-learning-led marketing

This whitepaper, A 3-minute Guide on Machine-Learning-led Marketing unpacks practical steps and tips on how to increase ROI through a smarter marketing strategy based on your 1st party data. - Learn about the marketing technologies of the new decade - Understand how to turn your 1st party data into customer intelligence - See how ML-led-algorithms can help customize your marketing All of this, in 8 simple steps.



April 6th, 2020
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Ad Age Marketing Fact Pack 2020

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 23rd, 2019
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How To Solve The Mobile Engagement Crisis

How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.



November 15th, 2019
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The Growth of OTT and Programmatic

The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.



November 4th, 2019
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Financial Services Marketing

Financial Services Marketing

The marketers, brands, categories, media and strategies that drive more than $14 billion in U.S. financial services advertising. Ad Age Datacenter produced this report based on data and analysis from Kantar. The report includes an overview of the market along with a closer look at women and investing, Gen X, search marketing and credit cards.



October 1st, 2019
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Reaching Gen Z: The Marketing Playbook

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.



September 3rd, 2019
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Ad Age Hispanic Fact Pack 2019

Ad Age Hispanic Fact Pack 2019

Guide to U.S. Hispanic marketing, media, agencies and demographics.

Ad Age Datacenter
32 pages
August 12th, 2019
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Addressable TV: Why Advertisers Need it Now

Addressable TV: Why Advertisers Need it Now

This paper offers five key steps that smart marketers can take to ensure they’re getting the most from their addressable buys as technology—and the TV marketplace—continue to evolve. Download the paper to learn how you can get started with addressable today. Brought to you by Dish Media.



June 27th, 2019
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Leading National Advertisers 2019 Fact Pack

Leading National Advertisers 2019 Fact Pack

Ad Age packaged this year’s report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.



June 24th, 2019
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Gen Z and the Future: A Mixed Outlook

Gen Z and the Future: A Mixed Outlook

Given the current social, political and environmental environment, college-aged Zs around the world are concerned about what lies ahead. For brands, this presents both a challenge and an opportunity. Here are some steps smart marketers can take now to connect with this generation.



April 22nd, 2019
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Navigating Brands in a Changing Market

Navigating Brands in a Changing Market

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2018 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.



January 7th, 2019
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Marketing Fact Pack 2019

Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 17th, 2018
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Health and Beauty

Health and Beauty

The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.

Julie Liesse
24 pages
October 22nd, 2018
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Hispanic Fact Pack 2018

Hispanic Fact Pack 2018

Guide to U.S. Hispanic marketing, media, agencies and demographics.

Ad Age Datacenter
32 pages
August 7th, 2018
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200 Leading National Advertisers 2018 Fact Pack

200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
June 25th, 2018
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Year in AI Fact Pack

Year in AI Fact Pack

What you need to know about artificial intelligence. For this report, Ad Age pulled together key content that ran on AdAge.com in 2017 to unpack the smartest thinking about artificial intelligence and marketing. Sponsored by Quantcast.

Ad Age Datacenter
24 pages
January 8th, 2018
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Marketing Fact Pack 2018

Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 18th, 2017
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200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
September 1st, 2017
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2017 Hispanic Fact Pack

2017 Hispanic Fact Pack

Guide to Hispanic Marketing and Media.

Ad Age Datacenter
32 pages
August 21st, 2017
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200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data

Ad Age Datacenter
36 pages
June 26th, 2017
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Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
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Healthcare Marketing

Healthcare Marketing

The facts and figures you need to know. Stat.

Julie Liesse
20 pages
October 17th, 2016
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Mobile Fact Pack 2016

Mobile Fact Pack 2016

A guide to mobile marketing

Ad Age Datacenter
28 pages
October 17th, 2016
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B-To-B Marketing Fact Pack 2016

B-To-B Marketing Fact Pack 2016

Your go-to guide for navigating the B-to-B space

Kate Maddox
28 pages
August 22nd, 2016
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Hispanic Fact Pack 2016

Hispanic Fact Pack 2016

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
36 pages
August 1st, 2016
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Social Media 2016

Social Media 2016

Where Marketing Is More Authentic, Engaging and Now Efficient

Lisa Terry
24 pages
June 20th, 2016
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Ad Blocking Battle

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads

Lisa Terry
15 pages
March 8th, 2016
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2016 Marketing Fact Pack

2016 Marketing Fact Pack

Annual guide to marketers, media and agencies.

Data Center
36
December 20th, 2015
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Mobile-First Marketing

Mobile-First Marketing

Best Tactics for Deploying, Tracking and Improving Your Mobile Campaigns

Colin Gibbs
18 pages
October 21st, 2015
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B-to-B Marketing Fact Pack 2015

B-to-B Marketing Fact Pack 2015

Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles

Kate Maddox
32 pages
October 12th, 2015
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Consumers on the Go Fact Pack

Consumers on the Go Fact Pack

A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.

Ad Age Datacenter
28 pages
September 28th, 2015
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Hispanic Fact Pack 2015

Hispanic Fact Pack 2015

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
40 pages
August 3rd, 2015
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CMO's Guide to Managing Content

CMO's Guide to Managing Content

How to Navigate the Current 'Wild West' Era of Marketing Strategy and Production

Meredith Derby Berg
18 pages
July 20th, 2015
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Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
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Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
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2015 Marketing Fact Pack

2015 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 28th, 2014
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Automotive Marketing

Automotive Marketing

Ad spending facts. What's driving social media, search and mobile.

Julie Liesse
20 pages
October 12th, 2014
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Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
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Hispanic Fact Pack 2014

Hispanic Fact Pack 2014

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
44 pages
July 27th, 2014
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Mobile Marketing That Works

Mobile Marketing That Works

Strategies and Solutions from Real Marketers' Case Studies

Lisa Terry
18 pages
June 30th, 2014
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B-To-B Marketing Fact Pack

B-To-B Marketing Fact Pack

Spending Trends, Leading Marketer Profiles, Leading B-to-B Agency Profiles

Ad Age Staff
36 pages
May 19th, 2014
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New School Video

New School Video

How To Be Effective and Efficient with Video Production in a Content Marketing World

Beth Snyder Bulik
20 pages
April 7th, 2014
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Creativity Reimagined

Creativity Reimagined

Seven Trends Changing the Way Brands Market to Consumers

Kevin Ritchie
23 pages
February 26th, 2014
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Short Form Video

Short Form Video

What Marketers Need to Know About Vine, Instagram and Social Video Sharing

Beth Snyder Bulik
21 pages
January 27th, 2014
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2014 Marketing Fact Pack

2014 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 29th, 2013
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Social Media Advertising

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

Kathryn Koegel
35 Pages
November 18th, 2013
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BtoB's 2013 Email Marketing

BtoB's 2013 Email Marketing

An Established Channel Evolves

BtoB Intelligence Center
51 pages
November 18th, 2013
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BtoB's 2013 Lead Generation

BtoB's 2013 Lead Generation

Optimum Techniques for Managing Lead-Gen Campaigns

BtoB Intelligence Center
56 Pages
November 18th, 2013
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BtoB's 2013 Marketing Automation

BtoB's 2013 Marketing Automation

Best Practices for the Management of B2B Digital Marketing Campaigns

BtoB Intelligence Center
50 Pages
November 18th, 2013
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Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

Beth Snyder Bulik
20 pages
September 30th, 2013
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How to Make Credible Green Marketing Claims

How to Make Credible Green Marketing Claims

What Marketers Need to Know about the Updated FTC Green Guides

Jacquelyn A. Ottman and David G. Mallen
48 pages
September 16th, 2013
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Mobile Fact Pack 2013

Mobile Fact Pack 2013

A Guide to Mobile Marketing

Ad Age Datacenter
28 pages
August 19th, 2013
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Smart Marketing Using Big Data

Smart Marketing Using Big Data

What Marketers and Agencies Need to Know

Lisa Terry
32 Pages
July 29th, 2013
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Hispanic Fact Pack 2013

Hispanic Fact Pack 2013

Advertising Age's Annual Guide to Hispanic Marketing and Media

Ad Age Datacenter
44 pages
July 22nd, 2013
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Going Native: Content Marketing Strategies

Going Native: Content Marketing Strategies

How to turn brands into storytellers

Beth Snyder Bulik
24 pages, Power Point slides
July 10th, 2013
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How to Integrate Social Media Into Your Marketing Strategy

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013
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How to Unlock Your Agency's Creative Code

How to Unlock Your Agency's Creative Code

Rules for managing and improving your advertising agency's creative product. Creative Agency Management, How to Shape Your Agency's Creative Identity, ad agency management

Mark Stuhlfaut, Ph. D and Kasey Windels, Ph. D.
20 pages
May 20th, 2013
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Affluence in America: The Next Generation

Affluence in America: The Next Generation

Which millennials are already luxury consumers, and which ones will be living large in the next decade?

Emma Johnson
28 pages, Power Point slides
December 10th, 2012
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Building Brands Online 2012

Building Brands Online 2012

How digital is changing the way all media are bought and sold

Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012
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Financial Services Marketing

Financial Services Marketing

Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.

Ad Age DataCenter
20 pages
October 8th, 2012
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Mobile Fact Pack 2012

Mobile Fact Pack 2012

Market, media, demographics and agencies

Ad Age Data Center
28 pages
August 20th, 2012
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Smart from the Start: How to Grow Your Small Agency

Smart from the Start: How to Grow Your Small Agency

Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.

Beth Snyder Bulik
20 pages
July 22nd, 2012
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Hispanic Fact Pack 2012

Hispanic Fact Pack 2012

Ad Age's ninth annual guide to Hispanic marketing and media

Ad Age's Data Center
52 pages
July 22nd, 2012
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Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work

How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.

Lisa Terry
40 pages, PowerPoint slides
July 8th, 2012
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The Cultural Connection

The Cultural Connection

How Hispanic Identity Influences Millennials

Beth Snyder Bulik
24 pages, Power Point slides
May 13th, 2012
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Managing Your Brand's Social Life

Managing Your Brand's Social Life

Strategies for Social Media Platforms, Organizing Your Team And What to Measure

Jenna Schnuer
24 pages, Power Point slides
April 23rd, 2012
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Cross-Generational Healthcare

Cross-Generational Healthcare

How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices

David Hirschman
24 pages, Power Point slides
March 25th, 2012
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Facebook 101: Are You Worth a Like?

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

the editors of Creativity
35 pages
January 18th, 2012
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Mobile Marketing Volume 4: M-Commerce

Mobile Marketing Volume 4: M-Commerce

Is it a phone, a wallet or a mall? Mobile phones and tablets make it easier for consumers to research and buy. Learn who's already buying, how consumers want to buy and why your website needs to be ready for mobile.

Kathryn Koegel
28 pages, PowerPoint slides
November 28th, 2011
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Shopper Marketing: The Series

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011
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Always On Women

Always On Women

A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.

Beth Snyder Bulik
18 pages, Power Point slides
November 14th, 2011
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2011 Creativity Awards Report

2011 Creativity Awards Report

Learn the ideas and thinking behind this year's most winning work. This report also includes video links and the Winners List, complete rankings for most award winning agencies, creatives, directors, production companies and more.

the editors of Creativity
48 pages
October 31st, 2011
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Shopper Marketing Volume 4: Plans That Work

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

Lisa Terry
16 pages
October 24th, 2011
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Pharmaceutical Marketing

Pharmaceutical Marketing

This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.

Beth Snyder Bulik
18 pages
October 17th, 2011
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Mobile Marketing: The Series

Mobile Marketing: The Series

Mobile devices are disrupting all kinds of consumer behavior. This four-part series gives marketers clear explanations of how to use mobile to your best advantage.

Kathryn Koegel
4 issues; Power Point Slides
October 2nd, 2011
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The Creativity Report: The Series

The Creativity Report: The Series

A quarterly series of creative briefs that explores the most notable and break-through ideas and campaigns. Subscribe here to receive all four in 2011.

the editors of Creativity
4 issues
October 2nd, 2011
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The Evolution of Facebook Brand Fans

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011
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Mobile Marketing Volume 3: Metrics

Mobile Marketing Volume 3: Metrics

Everything from couponing to commerce is transitioning to mobile, and marketers need data on usage and ad performance. Here's where to start.

Kathryn Koegel
42 pages
August 22nd, 2011
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The Creativity Report Volume 2: Getting Great Work

The Creativity Report Volume 2: Getting Great Work

The Eight Habits of Highly Creative (And Effective) Marketers

Editors of Creativity
22 pages
August 8th, 2011
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Hispanic Fact Pack 2011

Hispanic Fact Pack 2011

Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.

Ad Age Data Center
60 pages
July 25th, 2011
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Shopper Marketing Volume 3: Neuroscience

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

Lisa Terry
19 pages
July 25th, 2011
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The New Wave of Affluence

The New Wave of Affluence

Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.

David Hirschman
24 pages; Power Point Slides
May 23rd, 2011
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Mobile Marketing Volume 2: Couponing

Mobile Marketing Volume 2: Couponing

How mobile devices and new promotional opportunities are creating consumer excitement and a whole range of new behaviors around couponing.

Kathryn Koegel
28 pages, Power Point Slides
May 9th, 2011
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Shopper Marketing Volume 2: Search, Social, Mobile

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

Ken Schept
18 pages; Power Point Slides
April 18th, 2011
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50 and Up: What's Next?

50 and Up: What's Next?

The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.

Marissa Miley
20 pages
April 4th, 2011
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The Creativity Report Volume 1: Technology Transforming Creativity

The Creativity Report Volume 1: Technology Transforming Creativity

An in-depth examination of tech talent in the creative process, as well as case studies of great campaigns.

the editors of Creativity
16 pages; Video
March 28th, 2011
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What You Need to Know About Mobile Marketing 2011

What You Need to Know About Mobile Marketing 2011

A primer on mobile marketing in the U.S., benchmarks, best practices, glossary of mobile marketing terms. Power Point slides included.

Kathryn Koegel
38 pages; Power Point Slides
March 14th, 2011
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Mobile Marketing Volume 1: Location

Mobile Marketing Volume 1: Location

How location-based services and GPS-enabled apps on mobile devices are changing the way retailers and marketers are connecting with their best customers.

Kathryn Koegel
28 pages; PowerPoint Slides
February 28th, 2011
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The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011
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Shopper Marketing Volume 1: Partners

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

Ken Schept
16 pages
January 10th, 2011
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Building Brands Online

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

Kathryn Koegel
28 pages
October 10th, 2010
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What small and midsize businesses need to know about marketing: Your questions answered

What small and midsize businesses need to know about marketing: Your questions answered

Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.


14 pages; Registration required
July 12th, 2010
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The Reality of the Working Woman

The Reality of the Working Woman

With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.

Mya Frazier
28 pages
June 6th, 2010
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Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
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The New Female Consumer: The Rise of the Real Mom

The New Female Consumer: The Rise of the Real Mom

Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.

Marissa Miley and Ann Mack
28 pages
November 16th, 2009
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How Commercial Ratings Changed the $70 Billion TV Market

How Commercial Ratings Changed the $70 Billion TV Market

Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.

Claire Atkinson
12 pages
October 13th, 2008
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