Retail Marketing
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
20 pages
September 30th, 2013
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
4 issues
November 21st, 2011
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
16 pages
October 24th, 2011
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
19 pages
July 25th, 2011
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
16 pages
January 10th, 2011
How Media Buyers Find Successful Traffic Sources Using Media Intelligence
Learn how to find the best publishers for your offering without wasting time and money. Uncover where competitors buy media, which ads they’re running, what’s working for them (and what’s not).
Lead Generation and Management for SMB Sales and Marketing
Take a look at the factors behind successful lead-generation strategies and tactics, based on custom research by Ad Age's BtoB. This study examines important trends among marketer-sales peers, including lead-gen techniques, metrics and technology -- plus recommended action items.
The Road to Viewability
Is anyone seeing your display ads? Read our latest white paper to learn more about the current state of ad viewability standards and the steps you can take now.
Integrate Live Video Into Your Communication Strategy
Need an effective way to connect with your audience, even when you can't physically be there? Consider live streaming -- it's used for new product launches, branded events, and investor and PR communications. Find out how to achieve greater engagement from customers and prospects.
Marketer's Guide to Call Tracking for Google SEO and PPC
This eBook teaches marketers how to track phone leads back to Google PPC ads and keyword searches. It also gives you tips for improving SEO and PPC results and ROI.
10 Common Webinar Mistakes and How to Avoid Them
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
Data-Driven B2B Lead Generation - No More Funnels
B2B is Different. Create a data-driven lead generation approach that delivers revenue and meets the needs of your prospects in all stages of the "Company Buying Journey".
17 Email Rules You Absolutely Have to Break
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.
Co-branded Credit Cards Return to Prominence
Co-branded Credit and Debit Cards are back. Retailers, Airlines, Hotels, Online companies and Not-for-Profit organizations recognize the marketing reach and revenue potential of co-branded credit and debit cards. Presented by Philliou Partners.
Finding the Ideal Customer Prospect
Understand the marketing process behind identifying your ideal customer prospect. Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects.