All reports

Ad Age Marketing Fact Pack 2020

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 23rd, 2019
Learn More

Terms of use

Reaching Gen Z: The Marketing Playbook

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.



September 3rd, 2019
Learn More

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Mobile Fact Pack 2016

Mobile Fact Pack 2016

A guide to mobile marketing

Ad Age Datacenter
28 pages
October 17th, 2016
Learn More

Terms of use

2015 Marketing Fact Pack

2015 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 28th, 2014
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

Beth Snyder Bulik
20 pages
September 30th, 2013
Read

Terms of use

Shopper Marketing: The Series

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011
Learn More

Terms of use

Shopper Marketing Volume 4: Plans That Work

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

Lisa Terry
16 pages
October 24th, 2011
Learn More

Terms of use

Shopper Marketing Volume 3: Neuroscience

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

Lisa Terry
19 pages
July 25th, 2011
Learn More

Terms of use

Shopper Marketing Volume 2: Search, Social, Mobile

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

Ken Schept
18 pages; Power Point Slides
April 18th, 2011
Learn More

Terms of use

Shopper Marketing Volume 1: Partners

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

Ken Schept
16 pages
January 10th, 2011
Learn More

Terms of use

All reports

Ad Age Marketing Fact Pack 2020

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 23rd, 2019
Learn More

Terms of use

Reaching Gen Z: The Marketing Playbook

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.



September 3rd, 2019
Learn More

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Mobile Fact Pack 2016

Mobile Fact Pack 2016

A guide to mobile marketing

Ad Age Datacenter
28 pages
October 17th, 2016
Learn More

Terms of use

2015 Marketing Fact Pack

2015 Marketing Fact Pack

Annual guide to marketers, media and agencies

Ad Age Datacenter
36 pages
December 28th, 2014
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Retail Marketing

Retail Marketing

Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.

Beth Snyder Bulik
20 pages
September 30th, 2013
Read

Terms of use

Shopper Marketing: The Series

Shopper Marketing: The Series

Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.


4 issues
November 21st, 2011
Learn More

Terms of use

Shopper Marketing Volume 4: Plans That Work

Shopper Marketing Volume 4: Plans That Work

How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay

Lisa Terry
16 pages
October 24th, 2011
Learn More

Terms of use

Shopper Marketing Volume 3: Neuroscience

Shopper Marketing Volume 3: Neuroscience

Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.

Lisa Terry
19 pages
July 25th, 2011
Learn More

Terms of use

Shopper Marketing Volume 2: Search, Social, Mobile

Shopper Marketing Volume 2: Search, Social, Mobile

The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?

Ken Schept
18 pages; Power Point Slides
April 18th, 2011
Learn More

Terms of use

Shopper Marketing Volume 1: Partners

Shopper Marketing Volume 1: Partners

Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.

Ken Schept
16 pages
January 10th, 2011
Learn More

Terms of use

å