All reports
Found content: A new standard of creative production
Just as the coronavirus pandemic has upended many aspects of our work and lives, part of the new reality for advertisers has meant finding new ways to work and create. And that includes establishing a new benchmark for creative production on the strength of found content—an all-encompassing term to describe the rich, diverse and ever-expanding pool of user-generated material that can be found on the internet. Sponsored by Catch&Release.
January 19th, 2021
Ad Age Marketing Fact Pack 2021
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.
December 20th, 2020
Ad Age Marketing Fact Pack 2020
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 23rd, 2019
Reaching Gen Z: The Marketing Playbook
The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.
September 3rd, 2019
Marketing Fact Pack 2017
Annual guide to marketers, media and agencies.
36 pages
December 19th, 2016
2015 Marketing Fact Pack
Annual guide to marketers, media and agencies
36 pages
December 28th, 2014
Omnichannel Retail
Strategies for a better customer experience
24 pages
September 15th, 2014
Retail Marketing
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
20 pages
September 30th, 2013
Shopper Marketing: The Series
Shopper marketing is a complex undertaking. This four-part series explores how companies that do it best are practicing it, and what you can learn from their successes.
4 issues
November 21st, 2011
Shopper Marketing Volume 4: Plans That Work
How do you craft insightful, effective shopper marketing campaigns? Here are five successful case studies from Kimberly-Clark, Con Agra, Taco Bell, Starbucks and Frito-Lay
16 pages
October 24th, 2011
Shopper Marketing Volume 3: Neuroscience
Eye tracking, biometrics and facial coding are all being used by marketers to figure out what motivates shoppers. Here's what you need to know about neuromarketing.
19 pages
July 25th, 2011
Shopper Marketing Volume 2: Search, Social, Mobile
The sequential steps along the path to purchase -- awareness, engagement, discovery, investigation, selection -- have been disrupted by mobile. What works now?
18 pages; Power Point Slides
April 18th, 2011
Shopper Marketing Volume 1: Partners
Getting the relationships between marketers, retailers and advertising agencies right in order to best structure shopper marketing practices.
16 pages
January 10th, 2011
