All reports
Reaching Gen Z: The Marketing Playbook
The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.
September 3rd, 2019
Health and Beauty
The marketers, brands, segments and media that drive nearly $10 billion in U.S. health and beauty advertising.
24 pages
October 22nd, 2018
B-To-B Marketing Fact Pack 2016
Your go-to guide for navigating the B-to-B space
28 pages
August 22nd, 2016
Hispanic Fact Pack 2014
Advertising Age's Annual Guide to Hispanic Marketing and Media
44 pages
July 27th, 2014
Hispanic Fact Pack 2013
Advertising Age's Annual Guide to Hispanic Marketing and Media
44 pages
July 22nd, 2013
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Hispanic Fact Pack 2012
Ad Age's ninth annual guide to Hispanic marketing and media
52 pages
July 22nd, 2012
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
The Cultural Connection
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Hispanic Fact Pack 2011
Ad Age's eighth annual Hispanic Fact Pack includes data on marketers, advertisers, media, demographics and agencies in the U.S. Hispanic market. Includes Ad Age's extensive ranking of Top U.S. Hispanic Media Agencies.
60 pages
July 25th, 2011
The New Wave of Affluence
Five tiers of affluent households identified, along with which demographic is on its way to the rich life, and why it's time to abandon the idea of mass affluence.
24 pages; Power Point Slides
May 23rd, 2011
50 and Up: What's Next?
The generation that defined youth marketing for Madison Avenue is readying for retirement. Here’s what they’re thinking, where they're spending their money and what marketers should know in order to reach them. Data from AARP's Baby Boomers Envision Retirement Survey, GfK MRI’s Survey of the American Consumer and Ad Age's MarketFinder.
20 pages
April 4th, 2011
The Reality of the Working Woman
With research partner JWT, and Ad Age Insights survey on attitudes of today's working women.
28 pages
June 6th, 2010
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
20 pages
March 15th, 2010
The New Female Consumer: The Rise of the Real Mom
Still targeting 'Supermom'? For younger generations of mothers, having it all doesn't mean doing it all.
28 pages
November 16th, 2009
