All reports

Ad Age Marketing Fact Pack 2021

New! Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.



December 20th, 2020
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Why cannabis audiences are the new gateway to growth for big brands

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.



December 17th, 2020
Learn More

Terms of use

Combating Ad Fraud in the Age of COVID-19

Combating Ad Fraud in the Age of COVID-19

As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.



November 20th, 2020
Learn More

Terms of use

Podcasters are the new influencers

Podcasters are the new influencers

Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.

Podcorn

July 2nd, 2020
Learn More

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Ad Age Marketing Fact Pack 2020

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 23rd, 2019
Learn More

Terms of use

How To Solve The Mobile Engagement Crisis

How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.



November 15th, 2019
Learn More

Terms of use

The Growth of OTT and Programmatic

The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.



November 4th, 2019
Learn More

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Reaching Gen Z: The Marketing Playbook

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.



September 3rd, 2019
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Marketing Fact Pack 2019

Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 17th, 2018
Learn More

Terms of use

200 Leading National Advertisers 2018 Fact Pack

200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
June 25th, 2018
Learn More

Terms of use

Marketing Fact Pack 2018

Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 18th, 2017
Learn More

Terms of use

200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data

Ad Age Datacenter
36 pages
June 26th, 2017
Learn More

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Ad Blocking Battle

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads

Lisa Terry
15 pages
March 8th, 2016
Learn More

Terms of use

Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
Learn More

Terms of use

Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Social Media Advertising

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

Kathryn Koegel
35 Pages
November 18th, 2013
Learn More

Terms of use

How to Integrate Social Media Into Your Marketing Strategy

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013
Learn More

Terms of use

Building Brands Online 2012

Building Brands Online 2012

How digital is changing the way all media are bought and sold

Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012
Learn More

Terms of use

Facebook 101: Are You Worth a Like?

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

the editors of Creativity
35 pages
January 18th, 2012
Learn More

Terms of use

The Evolution of Facebook Brand Fans

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011
Learn More

Terms of use

The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011
Learn More

Terms of use

Building Brands Online

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

Kathryn Koegel
28 pages
October 10th, 2010
Read

Terms of use

Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
Read

Terms of use

All reports

Ad Age Marketing Fact Pack 2021

New! Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.



December 20th, 2020
Learn More

Terms of use

Why cannabis audiences are the new gateway to growth for big brands

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.



December 17th, 2020
Learn More

Terms of use

Combating Ad Fraud in the Age of COVID-19

Combating Ad Fraud in the Age of COVID-19

As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.



November 20th, 2020
Learn More

Terms of use

Podcasters are the new influencers

Podcasters are the new influencers

Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.

Podcorn

July 2nd, 2020
Learn More

Terms of use

Ad Age Marketing Fact Pack 2020

Ad Age Marketing Fact Pack 2020

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 23rd, 2019
Learn More

Terms of use

How To Solve The Mobile Engagement Crisis

How To Solve The Mobile Engagement Crisis

Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.



November 15th, 2019
Learn More

Terms of use

The Growth of OTT and Programmatic

The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.



November 4th, 2019
Learn More

Terms of use

Reaching Gen Z: The Marketing Playbook

Reaching Gen Z: The Marketing Playbook

The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.



September 3rd, 2019
Learn More

Terms of use

Marketing Fact Pack 2019

Marketing Fact Pack 2019

This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.



December 17th, 2018
Learn More

Terms of use

200 Leading National Advertisers 2018 Fact Pack

200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
June 25th, 2018
Learn More

Terms of use

Marketing Fact Pack 2018

Marketing Fact Pack 2018

This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 18th, 2017
Learn More

Terms of use

200 Leading National Advertisers 2017 Fact Pack

200 Leading National Advertisers 2017 Fact Pack

Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data

Ad Age Datacenter
36 pages
June 26th, 2017
Learn More

Terms of use

Marketing Fact Pack 2017

Marketing Fact Pack 2017

Annual guide to marketers, media and agencies.

Ad Age Datacenter
36 pages
December 19th, 2016
Learn More

Terms of use

Ad Blocking Battle

Ad Blocking Battle

Consumers and Marketers Wrangle Over Future of Digital Ads

Lisa Terry
15 pages
March 8th, 2016
Learn More

Terms of use

Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
Learn More

Terms of use

Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
Learn More

Terms of use

Omnichannel Retail

Omnichannel Retail

Strategies for a better customer experience

Meredith Derby Berg
24 pages
September 15th, 2014
Read

Terms of use

Social Media Advertising

Social Media Advertising

The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks

Kathryn Koegel
35 Pages
November 18th, 2013
Learn More

Terms of use

How to Integrate Social Media Into Your Marketing Strategy

How to Integrate Social Media Into Your Marketing Strategy

Best practices for social media management

Keith Quesenberry and Michael Coolsen, Ph.D.
27 pages, Power Point slides
May 20th, 2013
Learn More

Terms of use

Building Brands Online 2012

Building Brands Online 2012

How digital is changing the way all media are bought and sold

Kathryn Koegel and Evan Neufeld
50 pages; Power Point slides
October 29th, 2012
Learn More

Terms of use

Facebook 101: Are You Worth a Like?

Facebook 101: Are You Worth a Like?

Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform

the editors of Creativity
35 pages
January 18th, 2012
Learn More

Terms of use

The Evolution of Facebook Brand Fans

The Evolution of Facebook Brand Fans

How and Why Users in Six Countries Choose to Interact with Brands on Facebook

Greg Lindsay
24 pages; PowerPoint slides
September 19th, 2011
Learn More

Terms of use

The Economics of Online Video 2011

The Economics of Online Video 2011

Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.

Laura Rich
28 pages; PowerPoint Slides
February 14th, 2011
Learn More

Terms of use

Building Brands Online

Building Brands Online

Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media

Kathryn Koegel
28 pages
October 10th, 2010
Read

Terms of use

Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
Read

Terms of use

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