All reports
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How to build your in-house marketing mix modeling capabilities
The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.
March 1st, 2021
Found content: A new standard of creative production
Just as the coronavirus pandemic has upended many aspects of our work and lives, part of the new reality for advertisers has meant finding new ways to work and create. And that includes establishing a new benchmark for creative production on the strength of found content—an all-encompassing term to describe the rich, diverse and ever-expanding pool of user-generated material that can be found on the internet. Sponsored by Catch&Release.
January 19th, 2021
Ad Age Marketing Fact Pack 2021
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.
December 20th, 2020
Why cannabis audiences are the new gateway to growth for big brands
In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.
December 17th, 2020
Combating Ad Fraud in the Age of COVID-19
As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.
November 20th, 2020
Podcasters are the new influencers
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
July 2nd, 2020
Ad Age Marketing Fact Pack 2020
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 23rd, 2019
How To Solve The Mobile Engagement Crisis
Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.
November 15th, 2019
The Growth of OTT and Programmatic
OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.
November 4th, 2019
Reaching Gen Z: The Marketing Playbook
The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.
September 3rd, 2019
Marketing Fact Pack 2019
This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 17th, 2018
200 Leading National Advertisers 2018 Fact Pack
Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
36 pages
June 25th, 2018
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Marketing Fact Pack 2018
This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.
36 pages
December 18th, 2017
200 Leading National Advertisers 2017 Fact Pack
Rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data
36 pages
June 26th, 2017
Marketing Fact Pack 2017
Annual guide to marketers, media and agencies.
36 pages
December 19th, 2016
Ad Blocking Battle
Consumers and Marketers Wrangle Over Future of Digital Ads
15 pages
March 8th, 2016
Viewability Summit
Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward
20 pages
June 16th, 2015
Video 2015: Buying Across Platforms
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
24 pages
March 30th, 2015
Omnichannel Retail
Strategies for a better customer experience
24 pages
September 15th, 2014
Social Media Advertising
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
35 Pages
November 18th, 2013
How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Building Brands Online 2012
How digital is changing the way all media are bought and sold
50 pages; Power Point slides
October 29th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
The Evolution of Facebook Brand Fans
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
The Economics of Online Video 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
28 pages
October 10th, 2010
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
20 pages
March 15th, 2010
