Social Media Advertising
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
35 Pages
November 18th, 2013
How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Building Brands Online 2012
How digital is changing the way all media are bought and sold
50 pages; Power Point slides
October 29th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
The Evolution of Facebook Brand Fans
How and Why Users in Six Countries Choose to Interact with Brands on Facebook
24 pages; PowerPoint slides
September 19th, 2011
The Economics of Online Video 2011
Online video and TV content are set to converge on a range of platforms, from Hulu to Google TV. An Ad Age Insights white paper on the contenders for consumers' attention and marketers' dollars.
28 pages; PowerPoint Slides
February 14th, 2011
Building Brands Online
Building Brands Online white paper, Interactive Branding: Best Practices in a Direct Response Driven Media
28 pages
October 10th, 2010
Shiny New Things
What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention
20 pages
March 15th, 2010
How Media Buyers Find Successful Traffic Sources Using Media Intelligence
Learn how to find the best publishers for your offering without wasting time and money. Uncover where competitors buy media, which ads they’re running, what’s working for them (and what’s not).
Lead Generation and Management for SMB Sales and Marketing
Take a look at the factors behind successful lead-generation strategies and tactics, based on custom research by Ad Age's BtoB. This study examines important trends among marketer-sales peers, including lead-gen techniques, metrics and technology -- plus recommended action items.
The Road to Viewability
Is anyone seeing your display ads? Read our latest white paper to learn more about the current state of ad viewability standards and the steps you can take now.
Integrate Live Video Into Your Communication Strategy
Need an effective way to connect with your audience, even when you can't physically be there? Consider live streaming -- it's used for new product launches, branded events, and investor and PR communications. Find out how to achieve greater engagement from customers and prospects.
Marketer's Guide to Call Tracking for Google SEO and PPC
This eBook teaches marketers how to track phone leads back to Google PPC ads and keyword searches. It also gives you tips for improving SEO and PPC results and ROI.
10 Common Webinar Mistakes and How to Avoid Them
Today, simply giving a webinar isn't enough. Companies must deliver great webinars that really stand out. Unfortunately, many webinars fall short of success and usually it's because companies delivering webinars make one or more of 10 common webinar mistakes. Download this white paper and deliver a stand-out event.
Data-Driven B2B Lead Generation - No More Funnels
B2B is Different. Create a data-driven lead generation approach that delivers revenue and meets the needs of your prospects in all stages of the "Company Buying Journey".
17 Email Rules You Absolutely Have to Break
With email marketing, purists will say you should always do this or never do that. In reality, not much is black and white so we put together 17 email "rules" that you must break.
Co-branded Credit Cards Return to Prominence
Co-branded Credit and Debit Cards are back. Retailers, Airlines, Hotels, Online companies and Not-for-Profit organizations recognize the marketing reach and revenue potential of co-branded credit and debit cards. Presented by Philliou Partners.
Finding the Ideal Customer Prospect
Understand the marketing process behind identifying your ideal customer prospect. Find out how to cope with obstacles and challenges and find effective ways to map customers to prospects.