All reports

How to build your in-house marketing mix modeling capabilities

How to build your in-house marketing mix modeling capabilities

The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.



March 1st, 2021
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Ad Age Marketing Fact Pack 2021

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.



December 20th, 2020
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Why cannabis audiences are the new gateway to growth for big brands

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.



December 17th, 2020
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The Growth of OTT and Programmatic

The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.



November 4th, 2019
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200 Leading National Advertisers 2018 Fact Pack

200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
June 25th, 2018
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Consumers on the Go Fact Pack

Consumers on the Go Fact Pack

A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.

Ad Age Datacenter
28 pages
September 28th, 2015
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Terms of use

Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
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Terms of use

Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
Learn More

Terms of use

New School Video

New School Video

How To Be Effective and Efficient with Video Production in a Content Marketing World

Beth Snyder Bulik
20 pages
April 7th, 2014
Learn More

Terms of use

Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
Read

Terms of use

How Commercial Ratings Changed the $70 Billion TV Market

How Commercial Ratings Changed the $70 Billion TV Market

Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.

Claire Atkinson
12 pages
October 13th, 2008
Read

Terms of use

All reports

How to build your in-house marketing mix modeling capabilities

How to build your in-house marketing mix modeling capabilities

The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.



March 1st, 2021
Learn More

Terms of use

Ad Age Marketing Fact Pack 2021

Ad Age Marketing Fact Pack 2021

Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.



December 20th, 2020
Learn More

Terms of use

Why cannabis audiences are the new gateway to growth for big brands

Why cannabis audiences are the new gateway to growth for big brands

In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.



December 17th, 2020
Learn More

Terms of use

The Growth of OTT and Programmatic

The Growth of OTT and Programmatic

OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.



November 4th, 2019
Learn More

Terms of use

200 Leading National Advertisers 2018 Fact Pack

200 Leading National Advertisers 2018 Fact Pack

Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.

Ad Age Datacenter
36 pages
June 25th, 2018
Learn More

Terms of use

Consumers on the Go Fact Pack

Consumers on the Go Fact Pack

A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.

Ad Age Datacenter
28 pages
September 28th, 2015
Learn More

Terms of use

Viewability Summit

Viewability Summit

Ad Age brought together agency, media and ad tech execs to discuss how digital advertising can move forward

Ann Marie Kerwin
20 pages
June 16th, 2015
Learn More

Terms of use

Video 2015: Buying Across Platforms

Video 2015: Buying Across Platforms

Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets

Beth Snyder Bulik
24 pages
March 30th, 2015
Learn More

Terms of use

New School Video

New School Video

How To Be Effective and Efficient with Video Production in a Content Marketing World

Beth Snyder Bulik
20 pages
April 7th, 2014
Learn More

Terms of use

Shiny New Things

Shiny New Things

What Digital Adopters Want, How to Reach Them, and Why Every Marketer Should Pay Attention

Laura Rich
20 pages
March 15th, 2010
Read

Terms of use

How Commercial Ratings Changed the $70 Billion TV Market

How Commercial Ratings Changed the $70 Billion TV Market

Commercial ratings became the currency of the $70 billion national TV market, replacing 65 years of program ratings.

Claire Atkinson
12 pages
October 13th, 2008
Read

Terms of use

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