All reports
Hispanic Fact Pack 2018
Guide to U.S. Hispanic marketing, media, agencies and demographics.
32 pages
August 7th, 2018
200 Leading National Advertisers 2018 Fact Pack
Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
36 pages
June 25th, 2018
_Page_01.png?1513608593 "Marketing Fact Pack 2018")
Marketing Fact Pack 2018
This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.
36 pages
December 18th, 2017
Marketing Fact Pack 2017
Annual guide to marketers, media and agencies.
36 pages
December 19th, 2016
2016 Marketing Fact Pack
Annual guide to marketers, media and agencies.
36
December 20th, 2015
Consumers on the Go Fact Pack
A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.
28 pages
September 28th, 2015
Video 2015: Buying Across Platforms
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
24 pages
March 30th, 2015
Omnichannel Retail
Strategies for a better customer experience
24 pages
September 15th, 2014
New School Video
How To Be Effective and Efficient with Video Production in a Content Marketing World
20 pages
April 7th, 2014
Social Media Advertising
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
35 Pages
November 18th, 2013
Retail Marketing
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
20 pages
September 30th, 2013
How to Make Credible Green Marketing Claims
What Marketers Need to Know about the Updated FTC Green Guides
48 pages
September 16th, 2013
Smart Marketing Using Big Data
What Marketers and Agencies Need to Know
32 Pages
July 29th, 2013
How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
20 pages
October 8th, 2012
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
20 pages
July 22nd, 2012
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
The Cultural Connection
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
18 pages
October 17th, 2011
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
