All reports
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How to build your in-house marketing mix modeling capabilities
The benefits of Marketing Mix Modeling are already well established, so the question lies not in whether you should do it but rather in how can you do it yourself.
March 1st, 2021
Found content: A new standard of creative production
Just as the coronavirus pandemic has upended many aspects of our work and lives, part of the new reality for advertisers has meant finding new ways to work and create. And that includes establishing a new benchmark for creative production on the strength of found content—an all-encompassing term to describe the rich, diverse and ever-expanding pool of user-generated material that can be found on the internet. Sponsored by Catch&Release.
January 19th, 2021
Ad Age Marketing Fact Pack 2021
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, advertising forecasts, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year.
December 20th, 2020
Why cannabis audiences are the new gateway to growth for big brands
In a new 2020 survey of 5,000 cannabis consumers in the U.S., consumer research group MRI-Simmons revealed volumes of interesting intelligence about the modern cannabis consumer today—information that can and should help big brands stay on top by targeting this diverse demographic. Sponsored by Fyllo.
December 17th, 2020
Combating Ad Fraud in the Age of COVID-19
As demand for online content has increased, so have digital ad budgets—and opportunities for fraud. The solution is a multi-tiered industry-wide initiative. Sponsored by Spider Labs.
November 20th, 2020
Podcasters are the new influencers
Now is the time for advertisers to embrace podcasts and harness the power of the personalities that drive them. But that only works in the case of podcasters who have built not necessarily the largest audiences, but those who have achieved affinity and credibility among their listeners via their programming or the brand messages they serve. Sponsored by Podcorn.
July 2nd, 2020
Ad Age Marketing Fact Pack 2020
Ad Age's annual guide to marketers, media and agencies. We pulled together quick stats and facts on the biggest U.S. and global advertisers, most-advertised brands, market share, media data, agency rankings and more, drawing on Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 23rd, 2019
How To Solve The Mobile Engagement Crisis
Mobile app downloads are projected to reach 205 billion this year. Mobile is projected to account for 54 percent of all e-commerce by 2021. And yet, after 10 sessions, only 32 percent of apps are still used, and an estimated 25 percent of apps are used only once post-install. The solution: a full-funnel marketing approach. Sponsored by Criteo.
November 15th, 2019
The Growth of OTT and Programmatic
OTT is expanding rapidly as more viewers sign up for today’s growing number of streaming services. And marketers and their agencies are paying attention, especially as programmatic buying makes it easier to target these often elusive audiences of cord-cutters, cord-shavers and cord-nevers. Sponsored by DISH Media.
November 4th, 2019
Reaching Gen Z: The Marketing Playbook
The Marketing Playbook offers data drawn from seven surveys by Student Affinity Network UNiDAYS exploring Gen Z's spending habits, travel preferences, retail activity, digital use and more. It also offers critical advice that smart marketers need now to connect with this generation going forward. Sponsored by UNiDAYS.
September 3rd, 2019
Ad Age Hispanic Fact Pack 2019
Guide to U.S. Hispanic marketing, media, agencies and demographics.
32 pages
August 12th, 2019
Marketing Fact Pack 2019
This is Ad Age's Marketing Fact Pack 2019, our annual guide to marketers, media and agencies. We'll show you the biggest players, who's rising and who's falling, drawing on the Ad Age Datacenter's rankings and analysis from the past year. Brought to you by Neustar.
December 17th, 2018
Hispanic Fact Pack 2018
Guide to U.S. Hispanic marketing, media, agencies and demographics.
32 pages
August 7th, 2018
200 Leading National Advertisers 2018 Fact Pack
Ad Age packaged this year's report on top advertisers as a 36-page Fact Pack, giving you quick access to rankings of the biggest U.S. advertisers, top spenders by media, most-advertised brands, market share data and more. Brought to you by Neustar.
36 pages
June 25th, 2018
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Marketing Fact Pack 2018
This is Ad Age's Marketing Fact Pack 2018, our annual guide to marketers, media and agencies.
36 pages
December 18th, 2017
Marketing Fact Pack 2017
Annual guide to marketers, media and agencies.
36 pages
December 19th, 2016
2016 Marketing Fact Pack
Annual guide to marketers, media and agencies.
36
December 20th, 2015
Consumers on the Go Fact Pack
A guide to consumer segments with facts on travel, media/entertainment, automotive and mobile tech.
28 pages
September 28th, 2015
Video 2015: Buying Across Platforms
Your Guide to the Broadcast, Cable, Digital and Mobile Ad Markets
24 pages
March 30th, 2015
Omnichannel Retail
Strategies for a better customer experience
24 pages
September 15th, 2014
New School Video
How To Be Effective and Efficient with Video Production in a Content Marketing World
20 pages
April 7th, 2014
Social Media Advertising
The Perils, Promise, Practice and Overwhelming Success of Paid Advertising on Social Networks
35 Pages
November 18th, 2013
Retail Marketing
Ad spending strategies. How Google and Amazon are changing the retailing game. Why email (for now) trumps social media.
20 pages
September 30th, 2013
How to Make Credible Green Marketing Claims
What Marketers Need to Know about the Updated FTC Green Guides
48 pages
September 16th, 2013
Smart Marketing Using Big Data
What Marketers and Agencies Need to Know
32 Pages
July 29th, 2013
How to Integrate Social Media Into Your Marketing Strategy
Best practices for social media management
27 pages, Power Point slides
May 20th, 2013
Affluence in America: The Next Generation
Which millennials are already luxury consumers, and which ones will be living large in the next decade?
28 pages, Power Point slides
December 10th, 2012
Financial Services Marketing
Biggest Ad Spenders. When TV Ads Wear Out. Market Share. Product Innovation. Banking on the Web.
20 pages
October 8th, 2012
Smart from the Start: How to Grow Your Small Agency
Is your small agency starting to outgrow its original framework? Here's how to move to the next level, with advice on managing talent, clients, revenue, partnerships and culture.
20 pages
July 22nd, 2012
Dudes to Dads: U.S. Men's Attitudes Toward Life, Family, Work
How cultural, economic and societal shifts are affecting how men approach home, career and leisure time, and what that means for marketing to them.
40 pages, PowerPoint slides
July 8th, 2012
The Cultural Connection
How Hispanic Identity Influences Millennials
24 pages, Power Point slides
May 13th, 2012
Managing Your Brand's Social Life
Strategies for Social Media Platforms, Organizing Your Team And What to Measure
24 pages, Power Point slides
April 23rd, 2012
Cross-Generational Healthcare
How to Communicate with Boomers, Gen-X and Gen-Y About Their Healthcare Choices
24 pages, Power Point slides
March 25th, 2012
Facebook 101: Are You Worth a Like?
Lessons on how to create compelling and fan-earning campaigns on the world's most popular social media platform
35 pages
January 18th, 2012
Always On Women
A survey of how women are really using technology today, from laptops to mobile, in collaboration with JWT. Download slides by clicking the AdAge.com/whitepapers link on Page 2.
18 pages, Power Point slides
November 14th, 2011
Pharmaceutical Marketing
This white paper, produced with partner Kantar Media, examines the state of pharma marketing today, how digital information and social-media channels are changing the landscape, the still-evolving regulatory enivronment, the maturing of blockbuster drugs and the opportunities all of that brings.
18 pages
October 17th, 2011
What small and midsize businesses need to know about marketing: Your questions answered
Advice for small and midsize business owners on determining marketing ROI, social media, agency compensation and setting budgets from Ad Age Insights and Small Agency Diary contributors.
14 pages; Registration required
July 12th, 2010
