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Why quality matters

By Tony Case . October 25th, 2017 |

8 pages

Why quality matters

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Do you understand and know how to evaluate the location data that you use for your mobile campaigns? Respondents to an Ad Age survey conducted on behalf of Factual found that data quality is a top concern of marketers and agencies. Learn what questions to ask to discover how location data is sourced, how to best use this data in campaigns, and what metrics you should be using to measure results. Sponsored by Factual.

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