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research reports

Omnichannel Retail

Strategies for a better customer experience

By Meredith Derby Berg . September 15th, 2014 |

24 pages

Omnichannel Retail


Technology and retail are converging to blend into a seamless shopping experience, and customers now expect to be able to move from online to in-store with ease. This report looks at how retailers are successfully delivering and meeting consumer preferences for researching and purchasing products. This report is available free to Ad Age readers, compliments of Rakuten Marketing.

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