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research reports

Automotive Marketing

Ad spending facts. What's driving social media, search and mobile.

By Julie Liesse . October 12th, 2014 |

20 pages

Automotive Marketing


Ad Age DataCenter worked with Kantar Media to create this in-depth look at automotive marketing, with detailed stats and key insights from Kantar Media analysts. The report examines how digital media -- including social media, search marketing and mobile -- are changing the way auto sellers reach buyers. Charts include the biggest auto marketers based on U.S. measured-media spending; ad spending per vehicle sold; and ad spending by medium since 2004. This report is free.

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