What ad-supported streaming TV needs to know to keep on winning
Major streamers, including Amazon, are investing in solutions that take traditional product placement to a whole new level and complement the…
In-show ads: The next innovation that’s driving CTV growth
As CTV ad loads continue to shrink, integrated ads will sweeten the viewer experience and propel advertisers into the next chapter of brand-…
The third-party cookie solution: First-party data
Why the coming privacy and identity changes will benefit the entire industry—and what 9 out of 10 publishers need to know.
A 'lack of concern' over the death of cookies, study finds
A new survey shows an alarming lack of preparedness for the looming death of third-party cookies, with many companies lacking any direction on how…
TripleLift, one of the fastest-growing ad tech companies in the world, is a technology company with products at the intersection of creative and media. Its mission is to make advertising better for everyone—publishers, advertisers and consumers—by reinventing ad placement one medium at a time. With direct inventory sources, diverse product lines and creative designed for scale, TripleLift is leading the next generation of programmatic advertising from desktop to television. Working with 90% of the publishers on the Comscore 200, 100% of the brands on the Ad Age 100, and 100% of the top 20 global DSPs, TripleLift has grown its revenue by high double digits since inception and has now recorded five years of accelerating profitability. TripleLift, part of the Vista Equity Partners portfolio, has appeared on the Inc. 5000, Deloitte Technology Fast 500 and Crain’s New York Fast 50 for four consecutive years, and has been on Business Insider’s list of Hottest Ad Tech Companies for the last two years.
