Leveraging the power of music and culture to accelerate business, UMG for Brands offers a unique global approach to making brands culturally relevant, with teams in 74 countries. Whether a brand is looking to shift perception, reach a new generation, boost sales or build loyalty, UMG for Brands helps define a brand’s authentic voice in culture. Recent Clio and Cannes Lions wins are a testament to the true synergy that can be achieved between culturally relevant artists and brands.