Post Malone and Katy Perry celebrate Pokémon’s 25th anniversary
Pokémon partnered with Universal Music Group for Brands and its roster of pop stars including Katy Perry and Post Malone during a year-long…
UMG launches UMusic Media Network
Universal Music Group for Brands exclusively announces the UMusic Media Network, changing how marketers approach cultural relevancy.
How Universal Music Group Helps Brands Drive Culture
Universal Music Group for Brands connects artists and influencers with brands including Pokémon, Oreo and Coca-Cola.
Leveraging the power of music and culture to accelerate business, UMG for Brands offers a unique global approach to making brands culturally relevant, with teams in 74 countries. Whether a brand is looking to shift perception, reach a new generation, boost sales or build loyalty, UMG for Brands helps define a brand’s authentic voice in culture. Recent Clio and Cannes Lions wins are a testament to the true synergy that can be achieved between culturally relevant artists and brands.