4 reasons why brands must embrace empathy
With uncertainty and rising customer expectations the norm, human insights are necessary to enable advertisers to deliver campaigns that evoke a…
5 keys to maintaining brand trust in difficult times
Following the pandemic, trust, consistency, compassion, communications and digital excellence must be paramount for brands to succeed in a…
Hey marketing execs: People are human, not data points
Companies have spent billions to connect digitally with customers, but have forgotten the need to engage with humans.
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. With UserTesting, product teams, marketers, digital, and customer experience executives, designers and UX researchers confidently and quickly create the right experiences for all target audiences, increasing brand loyalty and revenue. UserTesting customers include more than half of the world’s top brands. UserTesting is headquartered in San Francisco, CA. To learn more, visit www.usertesting.com.