Quantcast
Verizon Media | Ad Age
Skip to main content

Sister Publication Links

  • Ad Age
  • Creativity
  • Amp
  • Datacenter
  • Resources
  • Events
  • On the Move
  • Latest Issue
  • Newsletters
  • Contact Us
  • Follow Us:

AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now
    Menu
    Search

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    Main navigation

    • Sections

      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video

      • The top 5 most creative brand ideas you need to know about right now

    • Featured

      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News

      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs

      • Ad spending data
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates

    AAC User Account Menu

  • Register For Free
  • Login
    • My Profile
    • Logout
  • Subscribe

    • Subscribe Now

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Follow Us:

    Don't Miss

    • Don't Miss
    • Upfronts, NewFronts calendar
    • Super Bowl commercial trends
    • Watch the newest commercials
    • UM names global CEO
    • Ad employment rebounds
    Sign In Register

    Forgot Password?

    Once registered, you can:

    • - Read additional free articles each month
    • - Comment on articles and featured creative work
    • - Get our curated newsletters delivered to your inbox

    By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

    Are you a print subscriber? Activate your account.

    logo
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Latest
      • Watch the newest commercials from H&M, Papa Johns, Chevy and more

        Watch the newest commercials from H&M, Papa Johns, Chevy and more

        By Ad Age and Creativity Staff - 1 hour 1 min ago

      • Advertisers plan to increase investment in influencer marketing

        Advertisers plan to increase investment in influencer marketing

        By Sabiq Shahidullah - 1 hour 29 min ago

      • Dunkin’ to feature Ben Affleck in Super Bowl ad

        Dunkin’ to feature Ben Affleck in Super Bowl ad

        By E.J. Schultz - 1 hour 58 min ago

      • Using AI to analyze ads for bias—inside the new platform from Larry Adams

        Using AI to analyze ads for bias—inside the new platform from Larry Adams

        By Lindsay Rittenhouse - 3 hours 16 min ago

      • 'The AOR is over'—new business pitches up but revenue from them fell in 2022

        'The AOR is over'—new business pitches up but revenue from them fell in 2022

        By Brian Bonilla - 3 hours 22 min ago

    • Editor's Picks
      • Black creators are finding fewer brand partnerships for Black History Month

        Black creators are finding fewer brand partnerships for Black History Month

        By Gillian Follett - 11 hours 34 min ago

      • TikTok de-influencing trend—why brands should reassess creator deals

        TikTok de-influencing trend—why brands should reassess creator deals

        By Erika Wheless - 11 hours 34 min ago

      • 5 Super Bowl commercial trends to watch in 2023

        5 Super Bowl commercial trends to watch in 2023

        By E.J. Schultz - 11 hours 34 min ago

    • Most Popular
      • Why State Farm is skipping Super Bowl ad for TikTok play with Khaby Lame

        Why State Farm is skipping Super Bowl ad for TikTok play with Khaby Lame

        By Adrianne Pasquarelli - 2 days 4 hours ago

      • How Meta, Google and Snap are embracing generative AI in advertising and beyond

        How Meta, Google and Snap are embracing generative AI in advertising and beyond

        By Garett Sloane - 1 day 11 hours ago

      • Avocados From Mexico axes its ChatGPT Super Bowl ad plans

        Avocados From Mexico axes its ChatGPT Super Bowl ad plans

        By Jeanine Poggi - 3 days 18 hours ago

      • Workday unveils Super Bowl ad—Jim Jenkins on directing five rockstars at once

        Workday unveils Super Bowl ad—Jim Jenkins on directing five rockstars at once

        By Tim Nudd - 1 day 7 hours ago

      • The top 5 creative campaigns you need to know about right now

        The top 5 creative campaigns you need to know about right now

        By Alexandra Jardine - 1 day 11 hours ago

    • Login
    PUBLISHING PARTNER:
    Verizon Media

    Six takeaways from Ad Age and Verizon Media’s wine chat on branded storytelling

    Ad Age and Verizon Media partnered to host a two-day virtual wine-and-chocolate tasting event that focused on the significant shift in marketing…

    By Ad Age Studio 30

    Strike the right TV media mix to reach your tuned-in audience

    As the pandemic changes TV habits, marketers need to rethink buying strategies. Connected TV offers a way to reach viewers where they’re watching…

    By Vijay Rao

    Verizon Media, a division of Verizon Communications, Inc., houses a trusted media ecosystem of premium brands like Yahoo, AOL, TechCrunch and Engadget to help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and media partners to connect. From XR experiences to advertising and content technology, Verizon Media is an incubator of innovation and is revolutionizing the next generation of content creation in a 5G world.

    Contributors
    Vijay Rao

    VP and head of sales, Verizon Media

    Join Us

    • Subscribe Now
    • Renew
    • Get Datacenter

    Footer Links

    • Copyright © 1994-2023
    • Crain Communications
    • Privacy Statement
    • Terms of Use
    • About Us
    • Advertise
    • Reprints
    • Contact Us
    • Ad Choices
    • Careers at Crain
    • Privacy Request

    Sister Publication Links

    • Ad Age
    • Creativity
    • Amp
    • Datacenter
    • Resources
    • Events
    • On the Move
    • Latest Issue
    • Newsletters
    • Contact Us
    • Sections
      • Marketing
      • Advertising
      • Digital
      • Media
      • Agency
      • Data
      • Publishing Partner
      • Studio 30 Interactive Reports
    • Video
      • The top 5 most creative brand ideas you need to know about right now
    • Featured
      • Ad Age Small Agency Awards 2022
      • Best Places to Work
      • Leading Women
      • America's Hottest Brands
      • Agency Report
      • Leading National Advertisers
      • Podcasts
      • Newsletters
      • TV's most expensive shows
    • Super Bowl News
      • Super Bowl Ads Archive
      • Super Bowl Commercial Updates
      • Who's buying ads?
      • Super Bowl commercial teasers
    • Blogs
      • Ad spending data
      • ANA 2022
      • Football marketing
      • Layoffs and budget cuts
      • Media measurement
      • Metaverse marketing
      • NFTs
      • Roe v. Wade
      • Super Bowl 2023
      • Twitter ad updates