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    PUBLISHING PARTNER:
    Viant

    Watch Studio 30 Presents: The role of identity in the cookieless future and Web 3.0

    With cookies being phased out, marketers need a better way to measure the effectiveness of their media spend.

    By Ad Age Studio 30

    About

    Viant® (NASDAQ: DSP) is a leading advertising software company that enables marketers to plan, execute and measure omnichannel ad campaigns through a cloud-based platform. Viant’s self-service Demand Side Platform, Adelphic®, powers programmatic advertising across Connected TV, Linear TV, mobile, desktop, audio, gaming and digital out-of-home channels. In 2022, Viant was recognized as a Leader in the DSP category, earned Great Place to Work® certification and Co-Founders Tim and Chris Vanderhook were named EY Entrepreneurs of the Year. To learn more, please visit viantinc.com.

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