Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading executives from Verizon Media are on hand to share their expertise and insights in this cut-to-the-chase series designed to inform, then get you on with your day.
This week: Riding the streaming wave. With moviegoers and sports fans forced to find new outlets for their passions, television and over-the-top streaming are seeing huge spikes. In a programmatic world, how can media buyers adjust their strategies and leverage insights to ensure they’re reaching across the cross-screen video ecosystem?
Watch Ad Age's Associate Publisher and General Manager of Marketing and Brand, Heidi Waldusky, and Verizon Media's VP and Head of Platform Sales and Strategy, Vijay Rao, discuss what marketers need to know about streaming at this pivotal time.