In this virtual edition of In the Hot Seat, Ad Age’s Josh Golden is joined by Jude O’Connor, general manager of North America for in-app marketplace AdColony, to discuss the opportunity for advertisers to tap into the growing mobile gaming community—and why the makeup of this audience might surprise you.
A custom video made possible by AdColony.
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About
AdColony is one of the largest mobile advertising platforms in the world with a reach of more than 1.5 billion users globally.
Known for its unparalleled 3rd party verified viewability rates, exclusive Instant-Play™ and Aurora™ HD video technologies, rich media formats, global performance advertising business and programmatic marketplace, and extensive SDK footprint in the Top 1000 apps worldwide, they are passionate about helping brands connect with consumers at scale on the most important screen in their lives.
A fully-owned subsidiary of Otello Corporation ASA, AdColony is a global organization with 19 offices worldwide.
