Amazon’s virtual assistant Alexa got quite the makeover in this Super Bowl spot. In the 60-second commercial, a female executive daydreams what it would be like if the actor Michael B. Jordan was the human-form of Alexa.
The woman seemingly loves every second of having Jordan as her go-to assistant, from asking innocent questions, such as, “How many tablespoons are in a measuring cup?” to more suggestive ones, like, how to say, "You are the most beautiful woman I have ever seen," in French.
When asked to dim the lights, Jordan removes his t-shirt and throws it over a lamp, exposing his strong physique. In another scene, the “Black Panther” actor reads an exotic passage while in the bathtub with the woman.
As this all goes on, the protagonist’s husband grows more confused and frustrated at his wife’s infatuation with Alexa -- though, it’s nothing but a dream, as part of Amazon’s sixth consecutive Super Bowl spot.
Agency: Lucky Generals
Quarter Aired: Q4
Super Bowl: LV