After Amazon Studios first got into the Super Bowl ad game in 2018 by promoting the Prime original series “Jack Ryan,” the brand made a swift return this year with a similar 60-second spot for its new show “Hanna.”
In an effort to keep up with popular streaming services Hulu and Netflix, which also aired Super Bowl ads in 2019 for their original shows, Amazon Studios cut together its 2019 spot with footage from Hanna’s to-be-released first season. Based on a 2011 film, the Prime original series is about a young girl, played by English actress Esme Creed-Miles, raised in the forests of Eastern Europe who is separated from her father as part of a CIA plot to eliminate them both.
Airing in the game’s third quarter, Amazon’s “Hanna” ad is one of two from the tech giant that debuted during Super Bowl LIII; another, more humorous spot for Alexa, was broadcast later in the game.
BRAND: Amazon Prime Video
SUPER BOWL: LIII
QUARTER AIRED: Q3