In maintaining its tradition of quirky Super Bowl ads, Avocados From Mexico featured Molly Ringwald as a home-shopping host.
The second-quarter ad, from Energy BBDO, stars the ‘80s teen icon hocking all things avo on the fictitious Avocados From Mexico Shopping Network. What’s on offer? Avocado-carrying baby harnesses, tortilla chip-shaped pool floats and miniature helmets built to protect your precious, always-in-season fruit, just to name a few.
Avocados From Mexico has a history of leaning on humor and celebrity appearances to promote its brand during the Big Game, and it’s no stranger to off-beat comedy. Last year, its Super Bowl spot (also from Energy BBDO) starred Kristin Chenoweth as the host of the Human Canine Show, where a traditional dog show’s roles are reversed and people compete for avocado-related prizes.
BRAND: Avocados From Mexico
AGENCY: Energy BBDO
QUARTER AIRED: Q2
SUPER BOWL: LIV