At the fictitious 53rd annual Human Canine Show, traditional dog show’s roles are reversed. The dogs call the shots and humans (in costume to match their canine masters) compete for the top prize: “always in season” avocados and guacamole.
This 30-second Super Bowl spot from Energy BBDO stars Kristin Chenoweth as the event’s celebrity commentator and a host of human competitors who sit, shake and stay in pursuit of a towering guac-filled trophy (though the award is only shown in the ad’s 60-second version that ran online).
“Top Dog” was Avocados From Mexico’s fifth Super Bowl commercial, but its first from Energy BBDO, which won the Avo account the previous year. Prior to that, the company worked with Havas Media on media, Richards Lerma on digital creative and social media, and Ketchum on public relations, Ad Age’s Jessica Wohl reports.
Running in the game’s second quarter, “Top Dog” became the latest in a long line of funny Avocados From Mexico ads—just check out the brand’s 2018 Super Bowl spot featuring comedian Chris Elliott and a WiFi-less biodome.
As part of their Big Game advertising push this year, Avocados From Mexico also put an emphasis on dog adoptions. Prior to Super Bowl LIII, the brand launched Match Dog Com, a program using IBM’s Watson AI software that matches adoptable pups with humans based on their avocado preferences.
BRAND: Avocados From Mexico
AGENCY: Energy BBDO
SUPER BOWL: LIII
QUARTER AIRED: Q2