Anheuser-Busch InBev brought its new spiked seltzer brand to Super Bowl LIII. The 30-second ad aired in the highly-coveted 1A position, as the first commercial in the first break right after kickoff.
Starring two mermaids as Bonnie and Vivian, the founders of Bon & Viv Spiked Seltzer, this was the first commercial of AB InBev’s nine Big Game ad buys. The ad plays off the hit show “Shark Tank” on ABC.
Because the ad classifies as a spoof of the show, featuring four animated sharks who all want a piece of the Bon & Viv brand, the drink company didn’t need to coordinate with or get rights from the producers of “Shark Tank” to create the commercial, Chelsea Phillios, AB InBev’s VP of “beyond beer” brands, told Ad Age.
However, despite not coordinating with “Shark Tank,” that didn’t stop two of the show’s biggest investors-turned-stars from weighing in on the inaugural Bon & Viv ad.
“Spiked seltzer? I’m IN!” real estate mogul Barbara Corcoran tweeted in a boost for the brand. “This is an outrage!” slightly more cynical investor Kevin O’Leary added, saying, “Where is my royalty?” He may or may not have been kidding…
BRAND: Bon & Viv Spiked Seltzer
SUPER BOWL: LIII
QUARTER AIRED: Q1