Bud Light Next made its Super Bowl debut in Super Bowl LVI as part of the launch of the low-calorie beverage line extension. 

The 45-second commercial features four stories demonstrating what’s possible when breaking traditional conventions, like experiencing a concert in the Metaverse or exploring NFT art communities. The AB InBev brand also released an NFT collection in collaboration with Nouns DAO. A nod to the partnership can be seen in the commercial—Nouns DAO’s signature square glasses make a brief appearance—as  Barabra Streisand’s “Gotta Move” plays in the background.

Agency: Wieden+Kennedy

Quarter Aired: 1

Super Bowl: LVI

Year: 2022