Bud Light Next "Zero in the Way of Possibility"
Bud Light Next made its Super Bowl debut in Super Bowl LVI as part of the launch of the low-calorie beverage line extension.
The 45-second commercial features four stories demonstrating what’s possible when breaking traditional conventions, like experiencing a concert in the Metaverse or exploring NFT art communities. The AB InBev brand also released an NFT collection in collaboration with Nouns DAO. A nod to the partnership can be seen in the commercial—Nouns DAO’s signature square glasses make a brief appearance—as Barabra Streisand’s “Gotta Move” plays in the background.
Agency: Wieden+Kennedy
Quarter Aired: 1
Super Bowl: LVI
Year: 2022
