In “Land of Loud Flavors,” a 60-second third-quarter Big Game ad directed by Dave Meyers, seltzer drinkers journey into a place called the Land of Loud Flavors. There, they encounter the land’s leader: restaurateur and TV personality Guy Fieri. The Mayor of Flavortown, as he’s known, makes a brash public service announcement on a Times Square-esque screen declaring Bud Light Seltzer Hard Soda to be “the loudest flavor ever.” The citizen rejoice.
AB InBev released Bud Light Seltzer Hard Soda in Jan. 2022, making the Big Game commercial the brand’s first ad campaign. “Land of Loud Flavors” was created in partnership with Wieden+Kennedy NY, which also produced Super Bowl LVI commercials for other AB InBev brands Bud Light Next, Michelob Ultra and Michelob Ultra Hard Seltzer.
Brand: Bud Light Seltzer Hard Soda
Agency: Wieden+Kennedy NY
Quarter Aired: 3
Super Bowl: LVI