Uncertainty has been one of this year’s biggest themes, driving brands to pivot in a list of ways too long to mention here.
At Ad Age Next: CMO, Salesforce’s Martin Kihn and PepsiCo’s Mike Scafidi joined Ad Age’s Heidi Waldusky to explore how marketers can embrace the flux and build resilience by leaning into adaptive marketing technologies—all while keeping their customers at the center.
A custom conversation made possible by Salesforce.