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Cadent's Nick Troiano on addressable TV, this year's upfronts and cord-cutters vs. cord-nevers
By Ad Age Studio 30 | June 07, 2019
Cadent CEO Nick Troiano sits down with Ad Age President and Publisher Josh Golden to reveal how the advanced TV platform is shaping the addressable TV landscape. Plus, his take on the 2019 TV upfronts.
This custom video series is made possible by Cadent.
About
Cadent powers the evolution of TV brand advertising by providing marketers, agencies, operators, and media owners with data-driven solutions for buying and selling TV advertising. By connecting brands with opportunities across national inventory sources—cable, broadcast, and OTT—their technology improves efficiencies and boosts the results of linear, addressable, and cross-screen campaigns. For more information, visit Cadent.tv or follow @CadentTV.
Website: www.cadent.tv
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