In “We’ll Drive You Happy,” Carvana’s first-ever Super Bowl spot, we meet an overly talkative mom who can’t stop raving—to anyone and everyone—about her positive experience with the online used car retailer. She tells passersby, random people in an elevator, her hairdresser, the cashier at a supermarket, her dentist, and even the guests at her mortified son’s wedding reception.
The spot ends with the tagline, “We’ll drive you happy.”
Paul Trillo directed the sport for agency ArtClass.
Quarter Aired: First half
Super Bowl: LVI