Chipotle’s first Super Bowl ad featured a young boy asking whether a burrito could change the world.
The campaign highlighting Chipotle’s efforts to help young farmers came from Venables Bell & Partners
During the 30-second commercial, the boy narrates the changes he (and Chipotle) envision, while traveling through farms and fields, then returning to his kitchen, where he and his sister continue to eat their Chipotle burritos.
“Our Super Bowl ad debut is a milestone moment for our brand,” Chris Brandt, Chipotle’s chief marketing officer, said in a statement when the ad was introduced in late January. “We want to use this massive platform to help shift attention toward creating positive change for the challenges our food system faces and educate consumers on how they can make difference.”
As part of the campaign, on Super Bowl Sunday Chipotle waived delivery fees on its app and site for orders of $10 or more, and donated $1 from every Super Bowl Sunday delivery order — including those made through third-party apps — to the National Young Farmers Coalition.
Agency: Venables Bell & Partners
Quarter Aired: Q2
Super Bowl: LV