In “The Moment of Truth,” Crypto.com’s Super Bowl debut, present-day LeBron James advises a younger version of himself from 2003.

Young LeBron marvels at some of the technological advances—including smart phones and electric cars—that present-day LeBron tells him about. He also has questions about his budding career: “Is the hype too much? Am I ready?”

“I can’t tell you everything, but if you want to make history, you gotta call your own shots,” present-day LeBron tells his past self.

The ad’s tagline, “Fortune favors the brave,” appears on screen as the two LeBrons chant “We going to the league!” in unison.

“The Moment of Truth” was produced out of LeBron James’ video production company SpringHill Co.

Brand: Crypto.com

Agency: SpringHill Co.

Quarter Aired: Halftime

Super Bowl: LVI

Year: 2022