Cue Health, a maker of at-home COVID-19 test kits, made its Super Bowl debut with “Andy,” a commercial in which a boy’s mother advises him to take a Cue test when someone they know tests positive. Smart devices in the house come to life once the Cue device, voiced by actress Gal Gadot, springs into action. “I’m Cue, and I’m here to protect the family,” says Cue, reassuring the other devices.
The 30-second spot was produced in partnership with Doner, Cue’s agency of record.
Brand: Cue Health
Agency: Doner
Quarter Aired: 3
Super Bowl: LVI
Year: 2022