AB InBev brand Cutwater Spirits makes its Super Bowl debut in “Here’s to the Lazy Ones,” a 30-second spot that wryly celebrates “the ones who live life differently—working smarter, not harder.” In dramatic, slow-motion clips, a variety of lazy people are shown cutting corners by, for instance, clearing a snow-covered driveway with a flamethrower.
“While some may see them as the lazy ones, we see pioneers,” the narrator states. The mostly black-and-white ad ends with a product shot: colorful Cutwater Spirits cans.
The fourth-quarter spot was directed by Tom Kuntz for AKQA.
Brand: Cutwater Spirits
Quarter Aired: 4
Super Bowl: LVI