Dexcom: “Feels Like Magic”
October 14, 2023
Nick Jonas made a Super Bowl appearance for the second time for Dexcom, the glucose monitoring brand, following its 2021 Big Game debut.
Jonas, who was diagnosed with type 1 diabetes at age 13, uses sleight of hand (and some CGI) to unveil the G7, a next-generation continuous glucose monitoring system that allows diabetics to monitor glucose levels in real time without the use of finger sticks.
The ad was directed by Romain Laurent and created by agency Marcus Thomas.
Brand: Dexcom
Agency: Marcus Thomas
Quarter: 2
Super Bowl: LVIl
Year: 2023
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