With Super Bowl LIV occurring just 10 months before the 2020 presidential election, Donald Trump went all-out to boost his re-election prospects with a pair of Big Game ads touting his accomplishments while in office.
His second commercial of the night was a patriotic 30-second spot titled “Stronger, Safer, More Prosperous.” Created in-house by his campaign team, the ad is packed with red-white-and-blue symbolism, and focuses on the strong economy and low unemployment rates—especially among Black and Hispanic Americans—that have continued under Trump’s presidency from the Obama years.
His campaign’s other Super Bowl ad put the spotlight on his administration’s handling of criminal justice reform through the story of Alice Johnson, a non-violent drug offender who received a life sentence before being pardoned by Trump.
The spot ran in the fourth quarter, though Fox decided to isolate it by airing ads for its own programming on either side so Big Game advertisers wouldn’t have to appear in the same commercial break as a politician. (The network did the same for Democratic candidate Mike Bloomberg’s ad).
BRAND: Donald Trump for President
QUARTER AIRED: Q4
SUPER BOWL: LIV